Forum Moderators: martinibuster
I noticed a sharp drop in earnings a couple of weeks or so ago, but was waiting for it to rebound, but so far it hasn't and it has finally made me curious enough to write about it.
I managed to almost double my click through rate and clicks recently, but the daily earnings are now actually less than a few weeks ago...
The other day it said like 50 clicks for a grand total of $1.50 ...
Has anyone else noticed a drop in what you earn per click?
Whatever the cause of variations in daily performance or earnings, I try to avoid making undue assumptions based upon a single day's statistics, or even those from several consecutive days. Given my site's traffic, and Google's understandable withholding of the data which might shed light on variations in performance, I can't personally derive any statistically significant information from short-term results.
google has great advantage because they can modify payout rates at will...
maybe G just needs a little bit of extra cash ,-)
Maybe Adsense just doesn't have enough ads for all my new impressions. heheh
when the first seven full days are compared with September.
One can draw the conclusion from this thread that we are all looking at different situations..
..in my case earnings per click has been much more constant that CTR.
I can only conclude that it depends on which niche you are in, as to what you perceive to be happening. If Google were to be conducting a slow move in changing their percentage payments per click, then one assumes we would all see the same pattern, but we do not.
Congratulations to the guys at Google if they have been doing this, but I have not been able to pick it up
adsense is weird in that they don't tell you how much certain ads or worth per click, etc.
If publishers knew what AdSense advertisers were paying and whose ads were racking up the most clicks, they could go directly to the advertisers and cut deals on their own. So it makes perfect sense for Google to withhold that kind of information.
Similarly, it would be foolish for Google to announce its payout formula (which may be more complex than a simple percentage split). This has nothing to do with cheating publishers; it's simply a matter of making life harder for competitors. If a Google competitor knew how Google determined its payouts, it could cherrypick the most profitable categories or publishers by offering a larger cut.
As for whether clicks are up and earnings are down, my own experience is mixed this month. I'm not doing as well as I was at the height of the summer travel-planning season (not surprising, given the time of year), but I'm doing better than I was in late September--probably because my advertisers aren't having their "It's near the end of the month and I've spent my September budget" blues.
Dave.
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