Forum Moderators: martinibuster
A small-scale publisher this time. Although there is nothing very noteworthy in this one, it is interesting to see that they selected a publisher with lower page views (500 uniques per day) and one that isn't really using the common "cutting edge" ad unit optimization techniques.
They also updated a couple of the news stories too:
[google.com...]
Even though the Medical Coding site isn't using completely blended ads in the "hot spot", they sure achieved a nice look. AdSense, in this case, really seems to add extra value to their site content.
I'm sure that is one reason Google chose to feature that site! LOL
Funny... I used to do medical billing in my pre-entrepeneurial days. That was a blast from the past. ;-)
Maybe Google works something out in advance with them... or maybe the income from AdSense is not as important to them and they are trading off with "test mode" ads for the extra publicity?
From the Adsense Policies
Site May Not Include
# Excessive, repetitive, or irrelevant keywords in the content or code of web pagesNow I am not saying what they are doing is all that bad, just that holding them up as an example only serves to cloud the issues in their policies.
# Deceptive or manipulative content or construction to improve your site's search engine ranking, e.g., your site's PageRank
Just out of curiosity, what is the Overture Services Code on the pages?
"AdWords sends qualified leads my way," says Dr. Carter.
Promoting Adwords: Two birds with one stone. :)
Freq---
I may learn a lot from a site like this :) lol
the udm commented text has this rule applied to it
.hotlink {
position:absolute;
left:800px;
top:800px;
width:100%;
display:none;
z-index:1;
}
you get a popup asking if you want to subscribe to their newsletter. Isn't this against Google's TOS?
Google does not disallow pop-ups. The TOS states that pop-ups are allowed as long as "they do not exceed a combined total of 5 per user session."
They must be doing something right - do a search for "medical coding" on Google, and the site ranks #3 and #4 (#4 is an indented result) out of 4,890,000. Not a big universe to be sure, but not bad results. I am sure that 90% of their refs come from Google, who obviously loves the site.
Anytime a site is featured in a case study is going to draw critisism - I would hate to have my site picked apart, but then again, the extra page views would be worth it it ;)
Anyway, it looks like Google loves the site's code, and obviously, the humans at Google like the site well enough to feature it, despite a little "keyword stuffing" in the HTML.
Perhaps we are being subliminally shown how to make a little site rank at the top by Google itself?
What will be most interesting is to see whether they post a "GOOGLE CANCELLED MY SITE" thread after everyone visits the site and clicks all the ads just to see who's paying top dollar :)
I then tried the back button again to get back to the $G case study page and it wouldn't let me go back. I had to manually select the previous page from the drop down.
Well that happened with me as well, but only in firefox.
If Google doesn't act upon it, it sends a message that keyword stuffing is okay in their book.
Yahoo ranks them on page 2 for their keyword, while MSN ranks them #2. Sure looks like UdmComments aren't hurting, eh?
If Google doesn't act upon it, it sends a message that keyword stuffing is okay in their book.Not necessarily, from a search point of view they may want to phase it out with the algorithm which could take an update or they may just do it with an update to say it was done by the algo or they may do nothing (then what you say may be true). From the Adsense side they may not consider it that bad an offense.
.
Was the other health related site there before? I really like the way the ads are worked in to the page. Can everyone use that ad disclaimer? (Not neccesarily that one) Or is it a premium publisher type of thing? That looks like a shining example of how to blend in three ad blocks.
Yes, I am using a different name than my regular one. Just in case they call back and decide to use me for the next one ;-)
