Forum Moderators: martinibuster
The big downside to having one site is all those eggs are sitting in one basket. G changes things up and you might lose close to it all. The advantages of one site include being able to focus all your efforts on one topic, enabling you to become the authority in your niche (or at least compete with the existing authorities). If you really love your topic, it becomes a labor of love.
Even though I've chosen the multiple sites approach, I know you can do well with either. It's really a personal preference kind of thing. GOOD LUCK!
Over cautious? Perhaps, but being able to run adsense on your site increases it's market value if/when you come to sell it somewhere along the line. I didn't want to have all my eggs in one basket, so I run different affiliate programs on the other sites.
I have a dozen sites running adsense. It can be hard juggling content for them all, and inevitably you have stragglers from time to time.
Then a site you have ignored will suddenly produce big money clicks and suddenly you rediscover how much you love that particular subject all over again :-)