Forum Moderators: martinibuster
[adwords.google.com...]
It seems that G tracks how well your site converts clicks to conversions or the probability of clicks to converstions. If they determine that clicks from your site do not result in conversions, your EPC is adjusted down.
It is an ongoing process which can change from day to day.
i can't understand how google can trace a advertiser's clicks convert to sales, what's the technique behind it.
Sales or "business actions" such as registrations, requests for literature, newsletter subscriptions, etc. The advertiser defines what a "conversion" is.