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Adsense sites and positioning in non-google SEs

Will other SE's "donwgrade" ad sense sites?

5:40 am on Jul 2, 2003 (gmt 0)

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WebmasterWorld Senior Member chiyo is a WebmasterWorld Top Contributor of All Time 10+ Year Member

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I alluded to this in another thread, but felt it worthwhile to open up to discussion in a thread of it's own.

Let's just say for starters that i will be keeping a close eye on how non-google search engines rank pages (or sites) with the adsense code in it in the next 6 months.

Now serving SERPS of pages that may be full of ads making money for Google is one thing, but there is something else even more significant.

The "Ads by google" link is actually a very powerful ad for Adwords itself (tho only 3 words, it demonstrates "product in use" in a very obvious way), and the Adsence thrid party ad server. I wonder whether yinktomi or other overture influenced sites will see it in their best interest to quietly downgrade Adsense coded pages, as Adsense is playing out to be a big player on the web, especially in the content/info domain?

That would make immediate sense for OV related properties or even other 2nd rung advertising/PPC-dependent SEs.

On the other hand the negative side (and its a major negative from where i sit) is it could reinforce Google's brand as being the SE you go to to find "information", especially if Adsense gets critical mass quick and many top quality info and niche info sites carry it. This could entrench Google even more as being the major "objective" or "info/content" based SE, just while ATW, and maybe soon Yahoo/ink are boosting their delivery in this regard.

Now if OV provides a similar program to info sites things may change, but they are showing little evidence of including smaller niche sites in their publishers, opting at the moment for traditional big players like MSN. Indeed, one OV spokesman mused recently - "why would anyone want their ad appearing on a blog anyway?".

What thinkest thou?

5:56 am on July 2, 2003 (gmt 0)

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I think it's unlikely to be a problem, unless Yahoo/Inktomi and the other players are willing to risk losing credibility and search traffic.
6:17 am on July 2, 2003 (gmt 0)

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WebmasterWorld Senior Member chiyo is a WebmasterWorld Top Contributor of All Time 10+ Year Member

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Yes, that is my general leaning europe, but it does put the other SEs in a curious position, if (and only if) Adsense reaches critical mass relatively fast.

I cant help thinking that Adsense was a brilliant tactical (and exquisitely-timed) move by Google, almost as significant as their strategy to provide simple, fast loading less-commercially influenced influenced SERPS right at the start when all other SEs were packing their SERPS and home pages with ads and transparent commercial SERP listings.

Especially if Google can keep the incentives high enough for niche publishers and content publishers to keep the adsense code on their sites, and convert those using other systems.

Whatever, I feel that OV and Yahoo will be forced to come up with some sort of matching strategy/move...

9:06 pm on July 2, 2003 (gmt 0)

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With regards to downgrading sites that run the program, that could lead to a downward spiral in terms of search quality.

For example lets say Ink (or any of the others) downgrade sites running Ad Sense, as Google you would probably feel justified in downgrading sites carrying results from the other guys.

The net effect could be that Googles SERPs end up consisting mainly of sites carrying Google ads, which Google has anyway, whilst the other search engine would end up being top heavy with sites that run their own ads. Consequently everyone would be worse off as a search on either search engine is going to return a load of similar material.


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