Forum Moderators: martinibuster
Multiple accounts held by the same individual or entity are subject to immediate termination unless expressly authorized in writing by Google (including by electronic mail).[google.com...]
Personally, I can see two big advantages. First and most obviously, if an account gets terminated, you don't lose Adsense on every site. Secondly, I've noticed that a loss of traffic on one site leads to lower eCPM on other sites on the same account regardless of traffic to that site. Presumably, Google starts showing lower-paying ads and/or more PSAs (or else dumbpricing is to blame?) when traffic goes down anywhere in your network of sites.
How can you even do multiple accounts? Don't you need a different SSN or Tax ID # for each one? That would seem to be prohibitive.
When I get my Adsense checks of course I get two but what I find interesting is that both checks have the same "Client Id" number. Clearly Adsense reviews their records and is interested in knowing who is associated with multiple accounts.
but from the sound of posts around here, people seem to be doing it left and right.
From the sound of posts around here, people seem to click their own ads left and right to. You shouldn't necessarily do what others are doing...especially when the TOS explicitly prohibits it.
There are always people that like to try to game the system.
I've noticed that a loss of traffic on one site leads to lower eCPM on other sites on the same account regardless of traffic to that site. Presumably, Google starts showing lower-paying ads and/or more PSAs (or else dumbpricing is to blame?) when traffic goes down anywhere in your network of sites.
I have two accounts because one is a corporate account and one is personal account. I originally started with the personal account and then incorporated in Jan. So for tax purposes I talked to G and we setup a new account. I gradually changed all publisher ids to the new corp account.
HOWEVER, during this process I got what I thought was a page impression attack.. 5 days of impressions in an hour on one page. (I now believe it to be an infinite loop in a frame breakout script). Anyway, my EPC instantly went down 90% across the entire site and stayed there for 48 hours.
I was in a panic. So I put back the old pub id onto that page. Instantly the EPC returned to normal.
I waited a week and tried moving again and everything has been fine.
I use the personal account very little but I do have it on a second site that is more of a fun site for me. I'm sure G knows this and would tell me if there was a problem.
Also, interestingly I am still getting impressions and clicks from pages that are cached somewhere two months after switching the pub id.