Link Unit: Is it better than Ad Unit?

[shilmy]

Hi,

Does anyone has try the new AdSense format? If you do, how is your experience? Does it has higher CTR? Higher EPC?

Thanks for sharing it with me here.

Regards,
Sjarief

[arrowman]

My experience:

Adlinks performs worse than Adblocks on pages where adblocks perform good.

Adlinks performs ok on pages where adblocks perform terribly.

The reason seems to be that adblocks are sometimes completely mistargeted on content-poor pages. For some reason, adlinks do contain targeted subject-links on these pages. The ads behind those targeted subjects are sometimes completely misplaced, but still, it works to an extent.

YMMV.

[asianguy]

Arrowoman, your logic is crazy because you are going back and forth on adblocks.

[berto]

The horizontal AdLinks format (placed just above the main page content) has tripled my CTR on one site.

On this one site, definitely, AdLinks outperforms every other ad unit I've tried.

I introduced this format about a week ago, and so far the CTR remains consistently, day after day "high" (high for me). Hope it lasts.

[moneyraker]

[Arrowoman, your logic is crazy...]

Asianguy, that was funny. (LOL)

But if you think about it, Arrowman's logic is perfect: Ad Links are better than Ad blocks if ad blocks are worse than Ad Links.

Logic is OK but it is already a 'given', so no new information there... :)

[arrowman]

Arrowoman, your logic is crazy

Perhaps there's something wrong with my English, but I don't think so.

because you are going back and forth on adblocks

No I'm not. My algorithm - that runs deterministically in finite space and time - is:

if adblock performs ok: 
 pass // it ain't broken, so don't fix it 
else: 
 try: 
  adlinks // it usually performs better 
 except EvenThatDoesntPerformError: 
  adlinks.remove() 

If I'm not mistaken, this algorithm fully complies with the policies I outlined in my previous posting.

[badtigger]

YMMV is about it: there are some people who swear by them and have had immeasurable success with them here, and others who haven't.

There was something cogent in what Arrowman was saying: the idea that if you have a page with not too-too much content, maybe Adlinks might target better.