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Sure you do.
I've seen people post on this forum that the advertisers are real people who have to spend money each time a user clicks on an ad, and that's true.
The thing is, I'm running into what seems to be almost the exact opposite of this type of thing on my site. I've been seeing ads for products (sorry, but I don't think the admins would like me to be specific) that aren't available, or just plain don't exist. When I've typed in the url to the site (READ- I didn't click on the ad), it has taken me to a site about surveys or somesuch thing.
Let's say you have a site about movies, and I advertise saying, "Script for Matrix 4 Released!" just to get you to come to my site and take a survey, then in my eyes I'm lying to you. You're expecting something from this click that you aren't going to receive.
To me, this kind of thing is as shady as people who try to generate clicks by improper means.
Don't get me wrong, I still get paid when my users click these ads, but I can see my users saying, "This is stupid. I click these ads looking for real product info only to find this crap."
Those of you who advertise on Adwords (I don't), can you tell me whether or not this is an accepted practice?
AdWords has an API and power-posting implementation that lets you upload 1000's of ad / keyword combinations in minutes; and in keeping with the AdWords headline of "start gaining new customers in 15 minutes" those ads run on the network immediately (albeit with reduced delivery) until a human gets around to reviewing it.
That command is maybe not widely known of, but it was found by me -- for free -- on a web site about Adwords.