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Not Very Happy With Adsense.

Any Advice Please?

     

Shawna

7:45 pm on Jun 19, 2005 (gmt 0)

10+ Year Member



Greetings :)

I am hoping maybe I could get some advice from you guys.

I added Adsense to my forum on April 13 and so far have made about $103.00.In the beginning I found that the ads had little to do with the content, however over time that got better.The bad news is about 2 weeks ago I went from making anywhere from three to six dollars a day to barely making fifty cents a day.My forum rarely has ads but rather PSA's show up and the Googlebot which used to practically live on my forum is now nonexistant.

Besides changing a few meta tags I haven't made any other changes to the forum and I am seriously considering dropping Adsense completely.

Do you guys have any advice on what I can do to increase my revenues.Adsense was my last hope at making some much needed extra money.

Thanks :)

petra

7:59 pm on Jun 19, 2005 (gmt 0)

10+ Year Member



You must've been struck by the mighty hand of smart pricing. What topic is your forum about? The general consensus here is that adsense does not work on forums.

Shawna

8:15 pm on Jun 19, 2005 (gmt 0)

10+ Year Member



My forum is one of those multi-purpose type boards.We talk about some of everything.I have a general discussion section, health and fitness section, business and finanace sections...ext.

I thought Adsense would be great with so much diversity.

What would you advise for a forum that is pretty active.Over 150 members log in daily with well over 300 new posts daily.Not the biggest forum around but still very active.

Thanks :)

send2paul

8:23 pm on Jun 19, 2005 (gmt 0)

10+ Year Member



The problem that I always have with this kind of query is that people seem to forget that Adsense is "contextual advertising" - that's to say that an ad will appear depending on the text on the webpage, (and depending if an advertiser has placed an ad with Google for that subject).

If Adsense is on a web forum, there is less of a likelihood of there being many keywords on the page to "force" particular types, (usually "high paying" ads) of ads to appear. Thus, the type of ads likely to appear are those relating to the topics of the forums.

If the topics of the forum change regularly, so will the possibility of high paying ads, any ads, or only "public service" ads appearing.

It's not only about where you place the ads - it's about the text around them.

incrediBILL

8:55 pm on Jun 19, 2005 (gmt 0)

WebmasterWorld Administrator incredibill is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



Meta Tags? I don't even think AdSense cares about them.

Almost everyone I've seen to date that has off target ads usually has a hodge podge of content [BLOG] on a single page and there are no good titles, <h1>s, etc. to tell Google exactly what the content is about.

Fixing your pages for AdSense to target properly usually will make the web spiders rank your site better as well and AdSense mediabot uses the same spider food as the search engines. When I straightened it all out on my SERPs skyrocketed and AdSense has been about 98% on target ever since with the occassional odd ad still showing now and then.

europeforvisitors

8:57 pm on Jun 19, 2005 (gmt 0)



Other things to consider are the nature of your audience and the purpose of the forum.

If the forum is used by people who are researching ways to spend their money, it may be a good fit for AdSense. (A travel forum, for example, might be loaded with questions like "Where can I find a travel agent who books Elbonian barge cruises?" or "What's a good 3-star hotel in Shelbyville"? Users who ask such questions are likely to welcome and respond to relevant ads.)

If the forum is used mainly for socializing or discussions of current events, then it probably generate much income from AdSense, and you might be better off with a CPM banner network that allows its banners and skyscrapers to be run on forums.

dutch_dude

3:56 am on Jun 20, 2005 (gmt 0)

10+ Year Member



The general consensus here is that adsense does not work on forums.

Indeed, don't bother with ads on them anymore. Tried everything within the Adsense TOS to increase CTR with some mild success but it's still pocket change.

You could use your forum to promote some good content pages. (Maybe get regular posters to write it for you!) When visitors are reading such a page they are much more likely to click and the ads will probably be far more relevant. On forums I see for example lots of ads for the kind of posters on the wall because the word "poster" shows up on forums..

Also I think of a forum as a way to get ideas for new content and visitors have one more reason to return to your site, so a forum is worth it without ads anyway.

hyperkik

4:15 am on Jun 20, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



My forum, which is neither about socializing nor discussions of current events, gets decent returns from relatively subtle ads. Weak in comparison to the results from the other pages I offer, but significantly better than any alternative I have found on an eCPM basis.

btas2

5:06 am on Jun 20, 2005 (gmt 0)

10+ Year Member



Forums suck when it comes to AdSense.

On my site the forums have a click though rate of only about 1/3 of that of the average of the rest of the pages on the site.

The income generated is better than nothing of course, and if you get enough impressions it can add up, but real content rules every time.

If you can put a forum and and leave it, why not do it, but if it distracts you from doing the other stuff you should be doing to optimize the site then it may not be a good thing to do.

Forums may draw in users to other parts of the site as well, so they may be worth more than just the direct AdSense earnings they generate.

Shawna

5:11 am on Jun 20, 2005 (gmt 0)

10+ Year Member



Thank you everyone for your responses... at this rate I will only be making an embarassing 10-20 bucks a month from Adsense so I think I will just remove them and look for other ways to make a few extra bucks a month.

kenchix1

6:43 am on Jun 20, 2005 (gmt 0)

10+ Year Member




Thank you everyone for your responses... at this rate I will only be making an embarassing 10-20 bucks a month from Adsense so I think I will just remove them and look for other ways to make a few extra bucks a month.

good enough to help you pay for the hosting. I've been making only around $10 a month for almost a year and haven't receive any check from google. :D

I also got adsense at my forum and I don't think it will really make some big google money so I might as well use the forum to promote my other website. :D

Shawna

1:31 am on Jun 21, 2005 (gmt 0)

10+ Year Member



That sux... 10 bucks a month.

I reached 100 dollars a little under 2 months and things were actually getting better.My calculations had me bringing in at leat 150 a month with the potential for even 300.Things started slow but really picked up and then 11 days ago the bottom just fell out.

New topics on my board are only generating PSA's and that is odd.The Googlebot does not crawl my board anymore and that is the problem.

Affiliate problems never worked for me... so for now I am back to square one.

nathanso

7:34 pm on Jun 22, 2005 (gmt 0)

10+ Year Member



My forum site averages about three bux a day on 200K+ ad unit impressions/month. Chump change but AS is easily the best advertising program I've tried, and I've tried many.

DavidDeprice

8:04 pm on Jun 22, 2005 (gmt 0)

10+ Year Member



Diversify Shawna. (By the way, April 13th is my birthday, and it was a friday, too - 1979). I read The New York Times every day and I don't think there is a single issue that would not have a small article on outsourcing, Americans losing high-paying jobs, etc. Look at folks who work for the United Airlines or American Airlines, Ford and GM. Shi*t does happen and it's going to happen.

It's really important to get some sort of online success, so you realize that making money from the web is very real, and then realize that most likely you'll lose all that income - some day and probably soon. What it does to you is it makes you keep thinkin' on new opportunites and new websites. I think that generally speaking folks who make good money with AdSense have multiple sites and it's the only way to go to protect thyself.

sirkei

8:23 pm on Jun 22, 2005 (gmt 0)

10+ Year Member



Yes. I do agree that making multiple sites will protect yourself.

But when you think of the same thing as building contents, begging links, checking errors and stuff, as for me, i do not feel motivated. I have one main site which i am still updating but 2 other sites that i have already abandoned long time. Mainly because the competition is too fierce and the lack of time and interest in those anymore.

So if this main site of me is down, then i am down also. :>

Shawna

1:21 pm on Jun 23, 2005 (gmt 0)

10+ Year Member



Thank you for he advice DavidDeprice.Diversifying is probably the best way to go :)

incrediBILL

3:40 pm on Jun 23, 2005 (gmt 0)

WebmasterWorld Administrator incredibill is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



Affiliate problems never worked for me... so for now I am back to square one.

Before you panic and jump off the AdSense bridge trying writing to the AdSense support team and see if they can help. I had all sorts of targetting issues the first month I ran AdSense and PSAs up the wazoo and the fine AdSense support directed me in minor site corrections that made it all come together.

Try them before you give up altogether.

 

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