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A very bad adsense trend

     
8:28 pm on Jun 15, 2005 (gmt 0)

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I've clicked on a few google search ads recently since I've been looking up various sorts of info. And I've noticed something that probably doesn't smell good to a lot of users.

Adwords ad------leads to----->landing page--->full of adwords ads

I'm sure this has been the case for awhile, but this is the kind of crud that really doesn't do much for the adwords/adsense branding image. In other words, at some point, users could start to get really disgusted by simply the sight of a google ad, especially if they are really looking for needed information and all they keep finding are ads.

8:34 pm on June 15, 2005 (gmt 0)

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As in virtually all the space above the line being filled with Adunits. Plus a block of Adlinks, of course.
8:36 pm on June 15, 2005 (gmt 0)

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Is it relevant to the query?

Is there other content aside from the ads?

8:36 pm on June 15, 2005 (gmt 0)

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well... we have all seen threads on using adwords to drive up adsense revenue. guess others went overboard :o)
8:38 pm on June 15, 2005 (gmt 0)

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I know we are not supposed to post this, but ME TOO!
I noticed this just yesterday!
8:41 pm on June 15, 2005 (gmt 0)

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I hadn't really been paying attention but I just had to test it out and got one on my first try. The ads on the landing page were totally irrelevant. wow
8:45 pm on June 15, 2005 (gmt 0)

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This is terrible news! You mean my visitors could be landing on a site with just Adsense on it? Oh No! :(

(But... how would that make it any different then an Adsense Adlink that we add to our own site?)

8:51 pm on June 15, 2005 (gmt 0)

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I've seen this. I think it is bad for publishers (and traditional advertisers) as it may gruadually "train" users that "Ads by Google" links are worthless. But for now, Google doesn't seem to mind.
8:55 pm on June 15, 2005 (gmt 0)

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Yep, I've been seeing these ads on my site for several weeks now and I'm not impressed. I'm sure this is one of the reasons for my reduction in EPC etc.
9:06 pm on June 15, 2005 (gmt 0)

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What's a poor adsense person to do when the get killed in G serps?

The only way I can get visitors at the moment is via Adwords.

So I pay several cents per visitor and you get some of that. If I wasn't advertising then you wouldn't even get that.

Perhaps you have too many blocks of ads on your page?
If you only had 2,3,4 ads then my crappy ad wouldn't show up

9:28 pm on June 15, 2005 (gmt 0)

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If I wasn't advertising then you wouldn't even get that.

The OP was talking about users landing on ad-choked pages when they click on an Adwords ad on the Google search page. This devalues the user's experience with Google ads across the whole network, while simulataneously benefiting no publishers.

cEM

9:48 pm on June 15, 2005 (gmt 0)

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ohhh.. 'ad choked pages' right... thems are the scraper sites I try to block from my adwords campaigns... so far I've blocked about 220 of them but it is a pain in the butt.

As I've said before... Google adsense is becoming the bain of the internet, only 2nd to email spam.

If Y and M start programs I don't think there will be room for any regular sites in the serps... like 100 to 1 ratio

2:06 am on June 16, 2005 (gmt 0)

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"Is it relevant to the query?"

Not always. One search ad was targeted to a well paying keyword/search term. But when you got to the advertiser's landing page, it was paiiinnnnfulllly clear that the advertiser didn't have a clue about the topic relating to the search term. They were simply trying to capitalize on adwords to gain access to certain web searchers who, in a certain percentage of pageviews, would click adsense ads.

The really awful part about it: the advertiser landing page had nothing to do with the keyword. In other words, the user was MISLED, and the advertiser was----in my opinion---DEFRAUDED.

I'd report it, but I doubt google would care.

4:25 pm on June 16, 2005 (gmt 0)

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The easy fix for google would be to simply forbid adwords landing pages from containing adsense ads. A simply bot to check for the adsenses code coudl fix it. Make an adwords ad - if landing page contains adsense - disallow ad from showing on network.
6:34 pm on June 16, 2005 (gmt 0)

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The easy fix for Google would be to simply forbid AdWords landing pages from containing AdSense ads.

That would eliminate a good percentage of the AdWords market.

Our sites have Ad Links running in the link bar at the bottom of every page on our sites.

Should I drop my $700 monthly AdWords budget?

What you recommend is not realistic.

7:49 pm on June 16, 2005 (gmt 0)

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"What you recommend is not realistic."

Sure it is. No one can make money off a search engine that everyone may abandon 3 or 4 years down the road because it's name has became synonymous with spam and crap.

8:00 pm on June 16, 2005 (gmt 0)

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I think this was inevitable from the moment that Google allowed multiple ad units on the same page.

Aside altogether from the fact that in many cases actually using them invokes the law of diminishing returns, it means that people have the capacity to fill pages with ads and no content to speak of.

If Google pulled back to allowing just one ad block and one ad links unit per page it wouldn't solve the problem, but it would be a good start.

2:05 pm on June 19, 2005 (gmt 0)

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Adwords ad------leads to----->landing page--->full of adwords ads

That's called "Adlinks" now. What seems to be the problem?

2:24 pm on June 19, 2005 (gmt 0)

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I guess this is good news overall. The fall of AdSense/Adwords due to scrapers, scammers, spammers and generally sucky sites whose webmasters rely on advertising rather than good SEO and marketing will be welcome news.

Of course, the gravy train for publishers is over. It's already ended for me. When Y or MSN comes out with a new program I believe it will be very restrictive as to which sites it accepts as publishers.

I can only hope that people stop clicking on AdSense ads completely and soon.

The system, like much of Google, was flawed from the start.

5:17 pm on June 19, 2005 (gmt 0)

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WHAT? An Adwords advertiser doing something shady? Bull#*$!. Nobody will ever believe it. Publishers are the only ones to blame for everything wrong with the content network.

It's the publisher's fault that the Adwords advertiser:

1. Has a sucky landing page
2. Couldn't design his way out of a wet paper bag.
3. Targetted a wide-range of bad keywords in a shotgun approach, hoping that if you throw enough crap at the wall, some of it will stick.
4. Couldn't write effective sales copy and instead, went with what he could piece together from other websites.

If I was an Adwords know it all, I would just keep blaming the content network for all my problems until Google smart priced all the ads down to .05 cents a click. I would get the AdSense team to lower their standards in the sites they accept into the program, and then use that against them in a never ending protest that the content network doesn't convert. This would trigger a smart pricing scenario. And if I complained long and hard enough about the content network, Google might actually keep cutting the price of those ads until the traffic to my credit card/loan mortgage/diet pill/life insurance/women's lingerie affiliate website was dang near free.

Yep, just keep pointing the finger at the content network to keep the low conversion blame off myself, which is heresy anyway. That's what I would do if I was one of those Adwords type know it alls. It's all the content network's fault my website does not convert, not mine.

5:32 pm on June 19, 2005 (gmt 0)

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'Content network' does imply some content.

Not none at all.

5:48 pm on June 19, 2005 (gmt 0)

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from Google's Unabridged 21st century Dictionary:

content: word groups, sometimes meaningless and
often irrelevant, placed on webpages for the
purpose of making ads appear. often, as well,
such content has been scraped. see scraper.

scraper : provider of content highly valued by
google, despite google's
insistence to the contrary. see thief.

2:26 am on June 20, 2005 (gmt 0)

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Has anyone reported this to G? What was the response?

But the gravy train is not over, it's just not the gold rush anymore... just the wild wild west with the sheriff lacking enough deputies. ;-)