Forum Moderators: martinibuster
I personally will be getting rid of adsense soon.
usually my figures are pathetic in the mornings, funny figures ranging from HIGH cpm 300% CTR 1 cent payouts give it more time maybe a week, its not costing you anything to leave it there, I get peaks, I am in tourism, weekends are not as good as the last 3 days of a work week, the 2 or 3 weeks before bank holidays are great, you need to see what happens over a month or 2, in some niches you may need to monitor for longer.
I have had adsense on for over a year now, this time last year i was getting an average of 80c per click. Now it is a LOT less, anyway, heres hoping the next 1000 clicks are better.
I have had adsense on for over a year now, this time last year i was getting an average of 80c per click.
Nobody promised that if you added AdSense ads, earnings could go nowhere but up. If you do find an alternative that is more profitable for your site, switching makes sense. If not, you gotta roll with the punches.
If your revenues are decreasing despite all your optimization work and you think there are other programs out there where you can earn more, then by all means, remove Adsense from your pages.
In many areas, such as mine, the money it generates is not worth degrading the quality of your site by having ads on it.
I've started removing Adsense blocks off specific niche sites to try and force the rate back up again and if that doesn't work I'm going to remove it from many sites since direct advertisers are prepared to pay more per month.
I don't really want that hassle but if needs must...
Sometimes I just wonder when a site has so many pages running 3 Adsense and 1 Ad Link per page if it gives the Adworders too much choice therefore I'm going to experiment!
Is there any rationale in this?
I'm working on the law of supply and demand. If the #1 site has fewer ads then the advertiser would surely pay more to be featured on that site?
No. Advertiser cares about relevancy and more than that, the quality of traffic they'll be getting from your site. Wouldn't you think the same if you were to advertise on a site?
Precisely...Did you miss what I wrote?
My sites are the #1 niche sites in my industry, they can't get any more focused than mine yet the EPC and overall earnings are going down.
The question is this:
Let's say a site has 1,000 pages with 1 AdLink x 5, 1 leaderboard x 4 and 2 skyscrapers x 5 making 19 ads in total per page and therefore a potential 19,000 ad placements.
What if half of those ad units were removed, surely that would force the smart pricing for my site upwards?
As it is the skyscrapers only generate about 10% of the income for 52.63% of the advertising space, therefore if the EPC on the remaining two blocks were to rise by 2c then I would have gained back what I had lost.
This is not as daft as it sounds either since the skyscrapers actually earn 2-2.5c less per click and if the visitor did not have the opportunity to click on a lower earning click then my EPC would surely rise even without the advertiser paying more!
Does that make sense now?
If the #1 site has fewer ads then the advertiser would surely pay more to be featured on that site?
If after removing some ad units you will see an uptick in your revenues, it may be due to smart pricing and improved conversion (assuming of course that conversion indeed improves), not necessarily the advertiser paying more to get their ads on your site. Remember that the feature that allows advertisers to choose sites where their ads can show is still in beta and only for CPM based image ads. In the present system, when an ad will not show in one site because of the decision to limit the number of ad units in place, then that ad will show to other publisher's pages. Your loss will be someone else's gain.
No doubt, in most subjects, EPC has dropped significantly.
Also due to many more publisher vying for the same (or slightly larger) pool of AdSense ads, so when the higher paying clicks are distributed among more publishers, this means more publishers will see a lower EPC (as daily budgets deplete and lower paying ads take their place).
Two years ago, you might have been one of 10 publishers in your niche. Now, you might be one of 1000, all "competing" to display those same ads.
Your loss will be someone else's gain.
Yep, I realise that, and I am not trying to be pedantic, however when I say that mine are the #1 niche sites there are literally very few others even using Adsense and those that are collect a cheque only every few months!
I'm the only trade industry four-figure earner however I am also the only one who works on their site every day adding relevant new information etc.
The original credo of Adsense was that advertisers would bid higher to be seen in the correct places however there are so many scraper sites now taking a piece of the cake, it is my belief it is they who have reduced the overall EPC for the genuine sites.
After all, if an advertiser is offered 100 "relevant" sites at 30c or 500 so-called "relevant" sites at 10c, which are they going to use?
Just how many advertisers do actually know where their ads are being seen? Not that many would be my guess.
Would that be a fair assumption or am I barking up the wrong tree altogether?
if an advertiser is offered 100 "relevant" sites at 30c or 500 so-called "relevant" sites at 10c, which are they going to use?
The ones that convert at the best rate, which could be either.
