New custom ad styles for "big" publishers?

[moltar]

Just noticed an ad style that I've never seen before. Observations:

• Rectangular (663x81)
  
• 4 ads per unit
  
• Blue title bg, border and link text (#225577). Pretty sure that this could be customized for big publishes as well. Adding this information just in case.
  
• Body and URL text uses Arial 9pt font.
  
• Titled "ADVERTISER LINKS" and does not link to Google. Just plain text. Much like "Sponsored Links" that are commonly used.
  
• Body text is not linked. As opposed to before when the whole ad was one link.
  
• Ad does not use JavaScript to cover up the destination URL (go to www.example.com). Openly links to pagead2.googlesyndication.com.
  

Has anyone seen this before and what is this all about?

[Rodney]

I've seen premium publishers have all types of weird ad styles/colors/ and formats.

I guess if you can deliver the volume, you can get the perks.

[moltar]

I've seen many different ones too, but they all seem to be deriving from the same thing. This one just looks too odd. Maybe it's just my imagination :)

[spaceylacie]

I saw something like that today while looking online for a car rental. Don't know what it means though, sorry can't help.

[Jenstar]

Yes, it is a premium publisher perk, not available to the regular publishers.