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ie, if people land on a site with no content, a scaper site or whatever then the user has two choices, use the back button or click an ad.
So in the majority of cases where the CTR is 50& you
can be sure the site is crap or provides no useful, relevant content to the user.
My own CTR is 5%. I could easily increase that but at the end of the day I want people to buy things on my site not just click through to another.
Thats the difference between people making sites for adsense and people making real sites.
let me know whether 9 % CTR is too high or i can go ahead.
While that sounds good on paper it isn't necessarily true. Some sites are truely informational sites with interesting content. Some folks need to do a lot of research before they buy a widget, or hire someone to build something for them. Or, like on a travel site, that may visit dozens of sites before they plunk down $5,000 for a trip. My widgets cost between $2500 and $25,000. It ain't like buying a CD.
I've been looking for rental properties in FLA for next winter and I've been searching for many hours and maybe 100 sites so far - that's a $15K widget that takes time and thought.
(anyone got a good rental property :)
The only time I put my ads above the fold is when my properties are all full up for the year and so I am happy to send visitors off to my competitors.
The rest of the year, and especially early spring, I want them to stay! look around and email us.
Sites that are strictly informational, not selling anything at all, get higher CTRs, not just spammy sites. My sites have memberships too, and it's free to join.
Originally I had my ads on the left and/or right side of the page. With CTR around 5-8%.
Last summer I decided to see what this baby could do so I opened her up and put the ads smack dab in the visual hotspot, splitting the first paragraph or after it if it was small. Every page has the ad in the same place and same format so it is consistently obvious.
Now I get nervous if CTR falls below 15% and my daily goal is 20%
As I've said before - you gotta make it while it is still here. G has messed Adsense up so bad that I don't think it will exist in its present form 18 months from now. If someone else comes along with a 'reviewed-site' program for content ads then advertisers will be like geese going south for the winter.
I no longer have any compassion for Google and little compassion for the advertisers. I'm an advertiser too and engage in a constant battle with scraper sites and Adwords hijackers (hijacking adwords from G serps and displaying them live (no way to block them))
My site has been reviewed by G recently and received only one minor comment about adding a <br> before a handful of the ads.
My CTR is not more than 2-3% but thats because I have not optimised the placement and colors of the site. At the moment I am concern for more visitor.
The point that I want to make is is sites like mine with:
1. Huge number of content pages (35,000+).
2. No links to other websites.
3. Not selling anything.
4. Gets people from search engines and show only what they want( search for widgetA gets then full details of widgetA)
5. Places a Ad Unit at the bottom of the text
6. Can target right keywords for adsense.
I think the CRT will be realy realy high.
I am almost there, if I can target keywords for all the pages my CTR will shoooot (hopefully)
I think two things are key to increasing CTR:
1. Make each page's topic very very focused, so the ads that run are as well.
2. Don't put a lot of competing ads or links on a page (if you can avoid it).
My highly focused pages with the least "noise" to compete with AdSense ads do best. The only pages on any of my sites that have a lot going on are the main product pages, where I try to drive traffic internally through my internal links. That's where I make the hard sell. My article pages are mostly informational, pre-sell types. AdSense does well on those pages.
I guess I have been too concerned with the "look and feel" and "user experience" to dare put the ads in the sweet spot and with different colors etc.
I take the point about informational sites having higher CTR but from what I see on the net they are the exception rather than the rule.
Anyway thanks, I have experimented a bit with my ads and have seen a 50% increase in CTR.