Ads on Search Result Pages?

[quam]

It seems AdSense understands the best ads to display by learning a page. A search result page (based on keywords by a user), though, is not available for AdSense to figure out what ads are best...

Is there a method not commonly aware to maybe pass the search keywords to AdSense so it may better display more appropriate/matching ads?

[Rodney]

I find that adsense displays on target ads on the search results page I show them on.

It could be due to the site "theming" that I've heard about, where they show ads that are based on your site's overall theme.

I guess in my particular case, this seems to work well.

[nanotopia]

I believe that having Adsense on your own search results page is against the ToS. You also can't have it on sign up forms, thank you pages, error pages, etc... I would check the Google Adsense ToS just to make sure.

[Bluepixel]

You can put adsense on search result pages.
It was against the TOS at the very very beginning of adsense, but they changed it.
You normally get site themed ads first, then after the bot visited, ads themed to that search result page.
Sometimes in the past, adsense did also try to guess the webpage theme by analyzing the query parameter, but they don't seem to do that anymore.

[nanotopia]

Heh, you're right. I didn't know that. Thanks for correcting me. As an FYI, here's the most recent ToS regarding which pages you can't place ads on.

[google.com...]

5(v) (cannot) display any Ad(s) or Link(s) on any error page, on any registration or "thank you" page (e.g., a page that thanks a user after he/she has registered with the applicable Web site), on any chat page, in any email, or on any Web page or any Web site that contains any pornographic, hate-related, violent, or illegal content;