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How did everyone do in the first month?

     
4:46 pm on Jul 1, 2003 (gmt 0)

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Hi, I just ran AdSense for 9 days. Now that June has ended, I was wondering how everyone is doing in the first month. I made something close to four digit with 120k ad impressions.
Could you guys pls tell what category your site belongs also?

Not bragging here (in case someone is 'jealous' or offended...) Just want to do a survey on how well this works for everyone.

Thanks.

9:36 pm on July 14, 2003 (gmt 0)

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europeforvisitors...All good points. The one thing that would concern me about G setting a minimum revenue threshold for sites to be involved in the Adsense program would be the temptation for fraudulent clicks just to stay in the program. Of course, it would be at the risk of the web site owner for getting caught, but a big headache for G at the same time...

Dave.

9:41 pm on July 14, 2003 (gmt 0)

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The one thing that would concern me about G setting a minimum revenue threshold for sites to be involved in the Adsense program would be the temptation for fraudulent clicks just to stay in the program.

I think an even bigger concern is the use of fraudulent clicks to earn money, period. :-)

1:29 pm on July 15, 2003 (gmt 0)

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europeforvisitors -

I was referring to Amazon's Associates program, not to Amazon in total, and the welcome competitive threat that Adsense poses to the Associates program.

2:57 pm on July 15, 2003 (gmt 0)

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I was referring to Amazon's Associates program, not to Amazon in total, and the welcome competitive threat that Adsense poses to the Associates program.

It's true that many mom-and-pop Web sites may switch from Amazon to AdSense because of the higher returns. And who knows: Maybe Amazon will need to up the ante if it wants to continue earning revenues from its Associates program.

FWIW, AdSense and affiliate programs aren't mutually exclusive. On my site, affiliate links continue to produce excellent revenues despite the presence of the AdSense box, and I'd guess that other sites are witnessing the same "peaceful coexistence" of affiliate programs and AdSense.

4:10 pm on July 15, 2003 (gmt 0)

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e/v -

Absolutely. They co-exist on my "mom-and-pop" site too.

4:25 pm on July 15, 2003 (gmt 0)

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Something I find really strange though - I was making four times more with a click through rate of 2% than I am now with a click through rate of 3.5%. I wish we could figure out how they determine some of these payouts..
5:45 pm on July 15, 2003 (gmt 0)

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madmatt69:

Don't forget that each ad may have a different bid--and in some cases, the bids may be far apart. On a New York travel site, for example, an AdSense ad for "Manhattan hotels" will almost certainly fetch a higher price per click than an ad for "Buffalo motels." Add in the fact that bids will vary by the day or even the hour (as bidders' daily budgets are exhausted), and you've got an environment where revenue can go up and down fairly dramatically unless your numbers of pages and impressions are big enough to smooth out the average.

5:50 pm on July 15, 2003 (gmt 0)

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It often happens that I have a CPC of $0.06 or less over 10-15 clicks, then 2 more clicks and my CPC isup to over $0.16. since CPC costs stretch 3 orders of magnitude, relatively low volume prices will see great jumps.

Currently my traffic is low enough for a 20/80 distribution, where 20% of my clicks make 80% of the income. I have to add that my site covers a huge number of topics as it's a directory, and I get some clicks as low as $0.02.

SN

8:38 am on July 16, 2003 (gmt 0)

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I'm happy. I'm averaging a horrible clickthrough, but at $4 (approximate, of course) per click, those 40-50 clicks a day aren't so bad.
9:08 am on July 16, 2003 (gmt 0)

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I'm definitely in the wrong area - not only are there are people with 6x my CTR, now it seems there are people with 40x my CPC!
11:27 am on July 16, 2003 (gmt 0)

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Well, as far as I can tell, there are only =3 types of categories with payout rates that high:

1) People's Vices (Gambling, etc.)
2) Words where people are usually ready to buy.
3) Words where someone stands to make a lot of money on a success. After all, if they make $13,000 per person who uses them (although, perhaps "used" should refer to the clicker, but...), they can certainly afford a few $4 clicks.

No, I won't tell which one I am, but I think you can get the picture. :)

1:58 pm on July 16, 2003 (gmt 0)

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Can you provide an example of category 3? I don't quite follow...

Paul

7:13 am on July 17, 2003 (gmt 0)

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Category 3 would be something like business services, where landing one new big client might add many thousands to your bottom line. When you get into the business-to-business world, the cost of "lead acquisition" is often measured in tens, hundreds or even thousands of dollars (depending on the scale involved). For such folks, a few dollars a click is still good business.
8:36 pm on July 17, 2003 (gmt 0)

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Wow...I just put these on my site, and after 57 impressions and 2 click-thrus it shows $4.25 in revenue.

...I can live with this if I can just get people clicking!

10:36 pm on July 17, 2003 (gmt 0)

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Gibble

If its the page in your profile, I just got

"The page cannot be displayed"

Could have been losing yourself a fortune in the last two hours ;)

12:59 am on July 18, 2003 (gmt 0)

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Having served around 600,000 impressions since I joined the program a month ago, the current trends look like this:-

x% average click-through, with range of 0.7x-1.25x% depending on the day (no, I'm not going to say what x is!) If I eliminate the two most extreme days, the range is 0.72x-1.17x.

$y average CPM, with range of 0.55y-1.5y. Again, if I eliminate the two most extreme days, the range is 0.77y-1.31y.

$z average $ per day, with range of 0.63z-1.38z. Eliminating the extremes leaves 0.72z-1.37z.

In summary:
CTR %: 0.72x-1.17x
CPM: 0.77y-1.31y
$/day: 0.72z-1.37z

IMO, the above ranges are fairly tight, considering the huge potential difference in the value of any given click. In other words, in my experience at least, throwing a large volume of traffic at AdSense leads to fairly consistent results over time.

1:09 am on July 18, 2003 (gmt 0)

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11 days: $700.00

6 - 8 % AVG clickthru rate
100,000+ clicks altogether

2:37 am on July 18, 2003 (gmt 0)

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I've been averaging 10% clickthrough, $0.32 per click, just started a week ago. $32CPM.... Looks GOOD :D
4:07 am on July 18, 2003 (gmt 0)

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Gibble
If its the page in your profile, I just got

"The page cannot be displayed"

Could have been losing yourself a fortune in the last two hours ;)

Actually it's not, that site was a temporary box I had running here...unfortunately it was hacked and I haven't taken the time to restore it since that website really wasn't doing anything useful yet...

...I'll be changing my profile link to something more relevant now :)

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