Targetting higher CPC Ads

Discussion about the variation of value of ads displayed on a site

[georaza]

Hi,

I am new to this forum but woking with adsense since last 1.5 years. So I have number os sites and like to do experiments with my sites.

I observed that google payes different cpc for same ads on different site. So I believe that google do ranking of each site and pay a typical cpc for a particular ads and if same ad appear some other network they pay differently.

Can anyone comment on this?

[hunderdown]

That's pretty well known. AdSense "discounts" what the advertiser bids based on how well traffic from a site converts. Ads that look the same may also be from different ad campaigns.

It's just the way it works.

[georaza]

Thanks for this useful tip, so the value of an ad will remain same if it belongs to one compaign?

And we do not have control over the cpc of our website and the only way to have more cpc is that people once reached to advertiser buy something from them?

Thanks

[hunderdown]

so the value of an ad will remain same if it belongs to one compaign?

That question gets at the workings of AdWords and I can't say for sure--I would guess it would depend on what you define as a "campaign." Advertisers can, and do, change what they are doing.

And we do not have control over the cpc of our website

That's true in the sense that we can't control what they do once they click the ad. But we can certainly influence the kind of traffic that is going TO the advertiser. I see some pages on my site paying better than others, and I'm not sure why.