Forum Moderators: martinibuster
If there was abuse on the network it would be easy to track but would our account be in trouble because of abuse from other webmasters?
Should we go this direction?
4. Can I show ads on more than one site?
Yes, and you don't even have to let us know because we'll automatically detect new sites that contain the AdSense ad code. The HTML code we provide you with is valid for any page in any site on which you want to display AdWords ads. However, you may only display AdWords ads on sites that you own or on sites that you are legally authorized to act on behalf of for the purposes of Google AdSense. We also monitor all sites in AdSense to ensure that all pages displaying AdWords ads comply with our program policies.
If you do decide to do something like this, you would need to allow those who participate in the banner exchange to opt-out of showing AdSense, just as the large ad networks allow publishers to do.
But I would still tread warily. This sounds very much like something AdSense wouldn't like, so why jeopardize your account standing? You can always email them specifically to see what Google's official stand on using AdSense in a banner exchange is.