Forum Moderators: martinibuster
The page impressions are about (I'm guessing) 4-6 hours behind, maybe more. They update first, then for the next two-three hours, the clicks come rolling in, pushing up the CTR, eCPM, earnings.
It's kind of annoying, but considering the pitiful now-13-day update they've undertaken, I'm not surprised that they can't come close to real-time stats. Maybe they're not as brilliant and they - and the Wall Street investors - think they are.
I'm resolved that the only reliable stats are what gets displayed from the previous day. Stats during the day are just an approximation. I'm done asking Google to fix things, and explanations are completely out of the question. Just live with it is what they're telling us.
Actual earnings look pretty good so far, the first time I've been able to say that in ages!
I have to admit, for a company that is currently in the stratosphere on Wall Street (up almost 15 points today @ 292+), this company is not performing. I'd say about half to 2/3rds of what they do is broken: SERPs horrible, PageRank Toolbar busted, Cached page server went down a few days ago, lots of threads on the AdWords Forums about things not working right, etc.
I'd have to say that for all intents and purpuses, Google is operating at about 60% capacity and that may be generous.
What I'Ve noticed is very bad targeting for the last week. I am slowly changing all our ads to text only which is taking time as they are page per page. I've also started tracking a lot more. Just takes a lot of time.
Impression counting is definately out of whack.
Just looking at the last four days - and I know some of you will tell me it's not a valid dataset, but that's their problem, not mine - my stats show extreme differences from what Google is offering as page impressions and clicks.
Almost every page on my site has Adsense ads, so there should be a little discrepancy, but not like what I'm seeing.
The 29th, 30th, 31st and June 1 are the four dates I am looking at. Google stats show page impressions 10% higher on the 29th than on June 1. My stats show page impressions 76% HIGHER on June 1 than May 29th.
That is completely out of range for any statistical reference you can dream up.
Also on the 30th and 31st, Googles Page Impressions show the 31st being 45% higher than the 30th, while my stats show those two days being virtually even.
There are a myriad of answers available for these discrepancies - none of them good, but noting how often this kind of thread and these kinds of questions continue to appear, how Google's figures fluctuate in and out of various ranges all the time, and how G's restrctive covenant contract provides no specifics on anything, and plainly, just how broken Google's systems are currently, I have only one conclusion:
I have been Scroogled. And I don't like it one bit. Of course, criticism of the AdSense system is prohibited in the TOS, so I have broken the rules but at this point, with my earnings off by 70-80% over the past two weeks, I really don't give a damn.
Color me disgruntled.