Google PageRank vs. AdSense earnings

Influence of a website's PageRank on earnings from ads placed on it.

[John Carpenter]

Just thought I should help bury the myth that clicks made on ads placed on a site whose Google PageRank is high earn more money than clicks on ads placed on sites with low PageRank.

We recently had to do one of the most feared things a webmaster or his employer can imagine -- migrated to a new domain name. Now we have www.ourdomain.com ("ourdomain" is of course just an example, not our real domain name). Our previous domain name had the Google PageRank of 6. The new domain name has only PageRank of 1 (both measured by the Google Toolbar and also observed at directory.google.com).

Two months ago, we started 301-redirecting all traffic from our old domain name to the new one. Since then the ads has been displayed only at our new URL (www.ourdomain.com). We have been watching our AdSense stats closely since then. What have we found? We have found that there has not been any change in any of the parameters (earnings, number of clicks, eCPM, etc.)

The bottom line -- Google PageRank of a site where AdSense ads are placed has no measurable influence on earnings from these ads.

Hope this helps someone.
John Carpenter

[jetteroheller]

After years old experiences, a good content site will receive 2 * the visitors for one point more pagerank.

So it's simple more visitors bring more revenues.

[John Carpenter]

> So it's simple more visitors bring more revenues.

Exactly, and PageRank itself has no influence on revenues.

[Swebbie]

PageRank? What PageRank? LOL

I've been seeing gray bars all over the place in the past week or so. Related to the Bourbon update, ya think?

[bts111]

There is absolutely no correlation between pagerank and adsense earnings.

Focus your efforts on quality content and not the little green bar ;)

[wanderingmind]

Yes, and the toolbar PR is a joke.

My highest paying site shows a PR of 4, but behaves like its a PR6 or 7 website.

Large amount of content is the best way to bring more visitors, who will give u more links (resulting in more real PR) which will lead to better SERPs, even more visitors and links, and higher PR again and it goes on.

I have not even bothered about links since the first two months of starting the site - and Brett's methods have been helpful beyond my wildest dreams.

If I went only by the toolbar PR, I would have killed myself because of frustration. :)

[Jaunty Edward]

Hi,

I Think google also checks who has reffered the visitor and then display the ad unit. if thats true then redirecting will not be a gud idea.

I moved my site from one domain to 2nd, but i did not use this redirectoin trick coz i thot google may ban me for sending trafic that is not supposed to me at my site.

I think they have mentioned this in their TOS that you can not redirect trafic.

Sorry i can not help anymore, but if you will write an email they might help...just ask them that can you redirect trafic.

Hope this helps.
Bye

[sailorjwd]

Not only does pagerank not matter but being in G index doesn't matter either. I receive highest click values that are possible on pages with zero pr and not in G index.

[John Carpenter]

> I think they have mentioned this in their TOS that you can not redirect trafic.

Redirecting from an [old_url] to a [new_url] and displaying ads at [new_url] does not violate the TOS. The only thing you should not do is "sneaky" redirects on/from the site where you display Google ads.

[fischermx]

OOps, I usually have two or three domain names similar to the main one, including typos redirecting (301) to the main site.
Does that violate the TOS!? Never heard of that!