Future of Adsense (and other contextual ad)

What do you think the future of Adense will be?

[jcmiras]

Would it be like the past advertisement programs (banner ads, etc)? OR would it be a stable advertisement program?

[jetteroheller]

I put down all banner programs 2001.

The earnings had been a joke.

They had been not untargeted, I would more say, they had been antitargeted.

While beteween 1997 and 2000, the CTR of banners had been extrem worthening, I think targeted text advertising remains stable.

[moftary]

IMHO, I think webmasters will replace their sites with a 1024x768 banner add.

[grandpa]

Just like any advertising medium its all about location, location, location. As long as a well targeted audience can be reached, AdSense, or any other medium will have a future. If advertisers can't reach their audience they will move on. Without quality advertising publishers will move on too, always looking for something more lucrative.

[europeforvisitors]

Depends. I think AdSense has a strong future, but that doesn't mean that all publishers will prosper as the network continues to evolve. The advent of smart pricing and (more recently) domain filters for advertisers and site-targeted CPM ads suggests that the "easy money" days may soon be over. Ultimately, whether publishers prosper from AdSense and other contextual-ad programs will be determined by the value of their content to advertisers.

[BillyS]

IMHO, I think webmasters will replace their sites with a 1024x768 banner add.

I see these annoying things already. Funny how the big name guys can get away with this and not raise the wrath of Google.

[ownerrim]

"The advent of smart pricing and (more recently) domain filters for advertisers and site-targeted CPM ads suggests that the "easy money" days may soon be over."

I have a beef with smart pricing. I agree with it in concept. I just don't think it does a very good job at present.

Domain filters: I really wish google would give advertisers more than 25 to work with. More like a hundred so they can eliminate the potential for wasted clicks on useless sites AND AT THE SAME TIME keep their ad campaigns turned on for the content network.

As I've said before, my hope is that CPM-targeted sites will have the smart pricing bug thrown out the window since being targeted by an advertiser implies a stamp of approval.

But, good grief, how long are they going to take to get this thing up and running? It's like they're in a race with YPN: tortoise 1 and tortoise 2.