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Image ads show up - results tank!

First time I have seen them.

         

Tropical Island

6:40 pm on May 23, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



For the first time I am seeing totally non relevant image ads on my sites. I am assuming these are the new pay per thousand banners.

My results so far today are one half yesterday. The impressions are fine which would indicate that the reports are up to date however the CTR and the payout per click are terrible.

It may be that the numbers will catch up during the course of the day however I have this sinking feeling that the banners are killing the results.

How is Google going to pay us for these and how will they show up in the stats?

Will they show up as clicks or just a lump sum payment?

One of these banners is for a resort in Australia on my South American tourism site.

Is it possible that in order to give these clients a sufficient number of impressions that Google is just popping them in everywhere?

hunderdown

7:43 pm on May 23, 2005 (gmt 0)



It's very possible that is NOT the new CPM advertising. If you allow image ads, they may be showing up because they match broadly to your site topic. If no one clicks, I would expect for them to disappear after a short testing period.

Tropical Island

7:56 pm on May 23, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



It's very possible that is NOT the new CPM advertising.

How do we know either way?

As they just started showing up today I have a feeling that it may be CPM. This would explain our abysmal CTR today.

Still no comment on how we will be paid or have it in our reports? Isn't it kind of strange that they haven't made this clear to us?

hunderdown

8:10 pm on May 23, 2005 (gmt 0)



Still no comment on how we will be paid or have it in our reports? Isn't it kind of strange that they haven't made this clear to us?

That's just it. CPM can't be live across AdSense. They'll have to add another column in the reports first. If you read what Google HAS said, it's clear that this is a feature that is coming, but is still being tested. In some of the discussions about this here, that fact got lost or blurred around the edges.

ownerrim

8:15 pm on May 23, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



since a number of adsense publishers are also adwords advertisers we should find out fairly quick after google notifies advertisers that the cpm option is available.