Forum Moderators: martinibuster
If a visitor clicks an ad (or any external link for that matter), they're doing so because they didn't find what they were looking for on my site. Or perhaps some other factor caused them not to buy from me. It really doesn't matter, the bottom line is they're clicking away, perhaps never to return.
When they click away via AdSense, I still make money. Who pay's that money? The advertiser. If the advertiser in question is a competitor, so much the better. I'm happy to take the competition's money, especially since there is no guarantee they'll make a sale either!
I'd rather not give direct competitors the exposure.