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AdSense keywords and description

messing with the preview tool

         

appicat

6:40 am on May 23, 2005 (gmt 0)

10+ Year Member



Uloo to all, been lurking and reading for a while ;)
Thought I'd just drop some experience here!

Just been messing with a new site for a friend (no pay!) and the google addsense preview tool. The site currently has no PR and no incoming links. Tried the tool a month or so ago and no links were shown, told the owner of the site to submit to DMOZ and various other directories, he got as far as DMOZ then gave in!

Anyhoo noticed this morning the preview tool was now showing links related to his site and his weblogs showed a couple of spiders and one from dmoz editor. So decided to throw a addsense add at the bottom of his page.

The adds showed totally unrelated links from what the preview tool did. They showed links related to 'home page', which happens to be the filename (home_page.htm). The page contains plenty of text with keywords inserted but the google adds had nothing to do with his area.

Had a look at the source and realised I hadnt put any keywords or description meta tags. I'd asked him for keywords related to his site but never got any. So quick look at sites simmilar to his area and a bit of (cough) cut n paste added a few related keywords and couple of sentances for the descrption, hey presto google now knows what the page is about.

So importance of keywords and description meta tags?

HTH someone.

DOH

didnt see the keyword forum..sorry time for bed me thinks.

spaceylacie

8:12 am on May 23, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Google sometimes uses the description from my meta tags for search, sometimes they write their own(anyone know who writes these, must be a real human out there?).

I've read that Google doesn't use meta tags, but then I see them being used... Thanks for sharing your experience, but it could be a coincidence. I've noticed that my new pages take a few days to get targeted Adsense results.

leadegroot

11:01 am on May 23, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Its more likely that the ads changed simply because the mediabot robot had a chance to drop by and see what the site is about inbetween the viewings.
Prior to the bot visit the ads are mostly generated by the url.

JKMitchell

2:10 pm on May 23, 2005 (gmt 0)

10+ Year Member



Its more likely that the ads changed simply because the mediabot robot had a chance to drop by and see what the site is about inbetween the viewings

I've sometimes found that using the Preview tool seems to trigger a visit by the mediabot. Don't know if it's coincidence though.

appicat

4:27 am on May 24, 2005 (gmt 0)

10+ Year Member



Had another little play with addsense and what it shows on my own site. My site sells very specific widgets and every page has an addsense at the bottom of the page that shows adds from all competitors and their general everyday widgets.

Decided to create an affiliate site in a directory on the same site.
Each page of the affiliate site has a couple of paragraphs related to to the chosen area of adds and then the affliate links and descriptions stuffed with keywords of the links. Each pages filename is also stuffed with keywords.

On the first upload of every page the addsense adds showed adds related to my competitors and their general everyday widgets. Not any related to the category of the page.

Hit the refresh button and related adds started showing. Some pages got the correct adds after only one refresh other pages took a couple of page refreshes before showing any related adds.
One page just would not show the correct adds and continued to show general everyday widgets. Could not work out why, keywords there, descriptions etc etc. Even the affiliate links were for well known brand names related to each other and the category of the page. Even tried uploading the page again with more keywords stuffed in the meta tag, no just didnt want to play fair. Leave it for a while me thinks. Continued upload other pages and getting the correct adds after doing a refresh.

Back to the offending page, first quick explanation, each page has a php include navigation menu with the chosen categories. I upload each page type in the url and check the affiliate links work before adding the link to the php include navigation menu. Do this so I can mess with pages on a live site without users being able to click through before Ive finished.

Anyhoo still could not get this page to show the correct adds, kept trying a refresh even different browsersand clearing the cache. Decided oh well at least the affiliate links work, add it to the menu anyway. Uploaded the menu, clicked on the link to the offending page, whoo hoo correct adds. Why? dunno, my guess, again addsense give some importance to the filename or the description of the href link.

And Finally!
Had one page showed related adds after a refresh, however all the adds were for a specific gadget, and not a very popular gadget compared to others on the page. The only mention of this gadget was in the description of the affiliate link and just happend to have the first letter of each word capitalised. For some reason addsense latched onto only that word.

Anyhoo
there you go, if you actually read all the above youl be like me, none the wiser!
cheers all.

thanx to the mod for putting me in the right category ;)

leadegroot

11:46 am on May 24, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



If you are able to view your raw logs, I would expect to see a mediabot visit just before the 'correct' ads start showing.
Prior to that the adsense system is working from what it already knows about your site.

appicat

12:06 pm on May 24, 2005 (gmt 0)

10+ Year Member



Don't happen to know the string I could grep do you. Guessing mediabot

leadegroot

11:39 pm on May 24, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



The full agent is:
Mediapartners-Google/2.1
:)