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"Click here" in ANY ad violates Program Policies

Do we need "Adsense Compliant" ad creative?

         

cagey1

3:58 am on May 22, 2005 (gmt 0)

10+ Year Member



I was just going over the Adsense Program Policies and noticed this under the "Incentives" section:

Web pages may not include incentives of any kind for users to click on ads... For example, your site cannot contain phrases such as "click here," "support us," "visit these links," or other similar language that could apply to any ad, regardless of content.

Two things struck me right between the eyes.

1) your site cannot contain phrases such as "click here,"
2) that applies to any ad (my emphasis)

If Google were to strictly interpret this section, then "click here" would be a violation if it appeared in ANY ad on the site, not just in or near Adsense Ads. It says "any ad", not "any Adsense ad" or "any Google ad". In other sections, ads served by Adsense are specifically referred to as a "Google ads".

I know many affiliate and paid link advertisers routinely place "click here" in both their text and image ad creative. After reading the above, it seems to me that serving up one of these non-Adsense ads on a site running Adsense could put you in technical violation of Google's Program Policies.

As a precaution, I've advised my clients who use Adsense to remove any "click here" ad text from their pages, or at least replace it with "order here", "buy here", "apply here" or some other more conversion-oriented phrase. If they know an image ad contains a "click here" call-to-action, I've advised them to remove it or replace it.

I am not sure what to do about image ads that are automatically served up by third party ad networks. Maybe advertisers and ad networks need to certify that their ad creative is "Adsense Compliant".

Sunflux

7:13 am on May 22, 2005 (gmt 0)

10+ Year Member



They had me remove "support our sponsors" below non-AdSense ads (not even CLOSE to AdSense ads) two years ago. However I don't think they've bothered anyone about actual image ads that say "click here". Mostly interested in site-added text.

david_uk

7:19 am on May 22, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



They are interested in webmasters who are enticing clicks - if an ad served up by them or another providor says click me, then I don't think that's going to worry them.

Do a search on "Click on the google ads" and other similar search strings and you'll see that there *is* a problem!

sirkei

9:02 am on May 22, 2005 (gmt 0)

10+ Year Member



Just found a forum searching on google and the thread's topic is let's exchange google ad click.

basically the thread works like all webmasters posting their own url and others will help clicking on each others sites.

the forum is small but this thread is pretty famous. Any comments on this?

Sounds funny to me.

david_uk

9:35 am on May 22, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I'd hope someone reports it to Google. Get the whole lot flung out of adsense I say!