Forum Moderators: martinibuster
unless you know of another program.....
I don't understand what you are saying. Right now, with my regular Google ads, I'm getting about $9.00 for every 1000 visitors/page views. I'm thinking they are talking about charging much less than this as the starting bids for ppm ads.
That would definitely not be cool if they just started paying per impression regardless of clicks....
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Hey, anybody know what the starting bids will be? At read something about it at one time, but can't remember where.
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I also hope we get the choice, but I have a feeling we won't. Running side by side, I really don't think so.
I'm looking forward to seeing how it works and whether advertisers use our sites for trying to brand a bit more.
I do AdWords and AdSense. It's quite good that I'm not obsessed from just using one programme or just using the other.
Am I way off base on this?
I think I remember seeing mentioned: $2 per 1000.
$2 per 1000 is crap.
Most decent pay per view out there pay on average $4 to $5.5 (per 1000). Example: fastclick.
From experience, $4 per 1000 is about the industry average. Don't be a sucker, look around and don't settle for $2. You'll be selling your ad space too cheep if you do.
It makes for a good backfill instead of PSAs. Who says they will pay $2 CPM? The min for PPC is $.05, yet we all know many markets are far beyond the min CPC.
The pricing is competitive, so you advertisers that target your page must be paying the comparable rate to appear on your page as the current ads you are displaying. If an advertiser doesn't bid enough, they won't appear on your site, even if they want to.
$2 per 1000 is crap
No no, that's what GOOGLE charges, you'll get about 60% of $2, about $1.40
Considering most people probably only have $0.05 ads running on their sites now, with a 3% click-thru rate that's only $1.50 or $0.90 to you, more people have about 2%. You would need at least a 4% CTR with minimum bids to match the lowest CPM rate.
For some people $2 CPM will be a rais.
I hope it never starts, I don't think I like the idea. I read somewhere what the minimum bids would be, I forget what I read, but I remember thinking that I certainly don't want to sell my visitors that cheap.
$2 will be the minimum bid, and--as others have pointed out--the CPM ads will be competing with CPC ads, which means they won't be shown unless Google thinks they'll outperform the available CPC ads.
On my own site, I think the CPM ads will be quite useful on pages such as image galleries where clickthrough rates are effective CPMs are low.
Also, CPM ads will help Google to attract mainstream advertisers, agencies, and media-buying services that are used to buying impressions rather than clicks. Just because the minimum CPM is $2 doesn't mean that advertisers won't bid more, especially if they can choose the sites where their ads run (which is something they're unable to do with CPC AdSense ads, at least for now).
I knew I was having a moment of clarity when I stopped CPM ads.
Plus no more PurplePills :)
I have a couple of pages that get a lot of hits, but adsense doesn't generate clicks, therefore the banners have been removed from them. I was wondering if the adsense algo is intelligent enough to realise that cpc ads don't work and substitute cpm ones instead?
I'm inclined to try the banners on these pages again, but without any stats from Google that would help, it's very difficult to see what's happening.
Is it in place? I didn't know anything about it.
Just because the minimum CPM is $2 doesn't mean that advertisers won't bid more.
Trust "smart pricing" to prove this statement wrong somewhere down the track, once CPM becomes part of the daily adsense norm. It happened with current cpc and it will happen with cpm.....$2 will become something to hope for, for many publishers.
I have 0 confidence in adsense since "smart pricing" kicked in a couple of months ago.
IMO, CPM will just intensify the bleeding.
1) "Smart pricing" is based on the likelihood of a click turning into a conversion (as estimated by Google). CPM ads aren't necessarily designed to stimulate clicks or result in conversions; the advertiser's goal may be to build brand awareness.
2) Advertisers pick the sites where they want their CPM ads to run, as opposed to taking potluck from Google as they do with CPC ads.
I have never paid higher than $1 CPM via PPC ads. This month it is around $.23 CPM for me.
Sigh. Many of my pages make less than $1 per 1000, so I can't wait till CPM starts ;)
2) Advertisers pick the sites where they want their CPM ads to run, as opposed to taking potluck from Google as they do with CPC ads."
Yes, this is absolutely logical. Smart pricing should not even come into play in cpm bidding simply because advertisers will be actively selecting their ad targets. Running cpm ads on a publisher's site is equivalent to getting an advertiser's nod of approval. In essence, the advertiser is saying "I like the site and I think my ads will convert on it".
"If" smartpricing rears its head in the new site-targeting cpm system, it will be...extremely disappointing.
Currently, I have specified "text" only ads everywhere. I won't be changing that unless and until there is the prospect of my site showing CPM ads (not just that the CPM program has formally launched). I'm not changing "text" to "image" without a specific reason.
