Forum Moderators: martinibuster
I'm not sure what it has to do with CPM, but I think I like it.
Anyone else noticing correlation between their G SE ranking for key terms and the change in PPC/CPM on a page?
Are we talking about relating CPM to improvements in serps or are you thinking that Google is now considering ranking on related key words in setting CPM.
My CPM seems ot be going up some but my search engine results are about the same. But results on my prime key words are good (within top 10 in most cases) so maybe that is why.
That's the question in my mind, which is it?
I'm convinced the collective ups and downs that publishers experience with AdSense, including the big drop that everyone was talking about after the 5th, is directly related to updates to the Google SE index.
Right around the 5th there was a minor reshuffling of the index and a lot of people saw their income drop, myself included.
This time around the update has had a positive impact it seems on many advertisers. I've noticed the same pattern in the past months.
I don't know which came first, the chicken or the egg!
I was recently discussing this with an 80 year old man and he said it was the rooster!
I haven't experienced any raise in eCPM, CTR or anything else this month. Positions in the SERP's haven't changed either as far as I can tell for my main site. I have noticed poor targeting on many, many pages.
How do Google decide on what pages to put at the top of the SERPS? Presumably through - amongst other things - some algorithm that attempts to determine page subject and quality.
Seems likely to me that the two algorithms are connected. If so then a change in the algo will change SERPS positions, selection of ads and EPC.
Which could be a triple bonus or a triple whammy.
"Seems likely to me that the two algorithms are connected. If so then a change in the algo will change SERPS positions, selection of ads and EPC."
Makes sense to me. I'm still at #1 under my keyword at google, plus aol, and netscape now, starting this morning. eCPM is way up as well. Hoping for the triple bonus!
90% of my site has been removed from the G index with this update.
Yup, I am nowhere to be found on Google anymore..even for cryptic keyphrases! I ranked better than when I was in the sandbox for some reason. I am not banned though. I was doing well for 3 months and improving. I am now more susceptible to click fraud, since my impressions will be very low. What to do what to do.
Does this seem out of line that that the serps have competitors lower in the serps and aren't offering the amount of visibility. Thus adsense revenues have been rising because of the shifting?
Are you getting more visitors than normal,more clicks or just higher cpm ... or all the above?
I ran the new design through a few people, the general consensus was "go for it, make it live" so I did. The design was totally setup for adwords but without ruining the sites appearence, all the result of months of testing ads position, colours etc
For some reason, the site has in the last few days (launched wednesday 18th May) had about 50% increase in eCPm not much traffic increase, and the ctr is now 28.3%, last week it was around 11 - 14% so not only has the revenue for a click almost doubled, the amount of clicks has gone up by 10% too, the last 4 days earnings are excellent I passed my per days earnings target 3 hours into the day today.
I think it is more likely the site change rather than the SERPS helping as I said traffic is very similar to a regular day for the last couple of weeks.
I think the opposite is happening, but just my opinion, why wouldn't Google want to send visitors to their own? We all do it ourselves, don't we? Try to keep visitors within our own Internet presence.
"Are you getting more visitors than normal,more clicks or just higher cpm ... or all the above?"
All of the above. #1 in google, aol, and netscape under my 3 most sought over keywords/2 word phrase. Google, as of yesterday, all of them, as of today.
Higher CTR. I took away the border color from my Adsense ads(made it match site) so they blend better with content.
Higher eCPM. Up 25%+.
Oops, I meant EPC.
I'll probably be back tomorrow, complaining...
Good point. Alas, too soon to know anything for sure. Makes perfect sense though. My site is sending out tons of visitors to advertisers, they've got to be loving the numbers too.
Sorry my mistake, 200 to 300 is indeed not possible.. Should have been 50 to 75 percent less than usual, my maths were a bit messed up ;)
In the past week, I linked up with 2 other, somewhat, "major" publishers also in my field, we are swapping 1000s of visitors. I'm wondering if this ties in as well. Keeping is all in the family?
