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Monetizing my deadbeat Adsense pages

How to ('legally') divert bottom of the barrel 5 centers

         

flyerguy

4:38 pm on May 19, 2005 (gmt 0)

10+ Year Member



I have a site with 2000 visitors a day, mostly coming for free widget downloads. The Adsense returns are steady but quite low, as is normal with anything associated with 'free'.

Is it a violation of the ToS to use a javascript or response.redirect to send the people coming to my high traffic page to another one of one of my sites that would be more profitable?

The redirect would happen before any Adsense is displayed. In speicifc, I would be using the built in banner-ad javascript on each of these pages to redirect randomly to one of a few different properties I own.

I can't imagine it could be a problem, as if it was punishable you could just redirect your traffic to your competitor and get their account fried..

Apologies if this has been covered, I couldn't find an answer in a reasonable amount of searching..

jomaxx

5:11 pm on May 19, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I don't think this situation is specifically covered, but it's obviously dodgy and I predict it will have negative repercussions of some sort. Involuntary traffic is just about the worst kind.

The whole POINT of AdSense is to display ads relevant to what surfers are demonstrating some kind of interest in, but if you redirect them blindly then the level of targeting goes down to zero.

Lex_Luther

5:15 pm on May 19, 2005 (gmt 0)

10+ Year Member



I notice some redirecting to G paid search via the back button. Not sure if its allowed however.

spaceylacie

5:16 pm on May 19, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Yeah, if they get to a page 'by mistake' while looking for a free download, they won't be clicking anything but the 'Back' button on their browser. Also, having many 0 second visitors will make your EPC for the page go down to the minimum of 3 cents.

spaceylacie

5:18 pm on May 19, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I wrote before I read what Lex said, oh, messing with the 'Back' button to direct to Google search results, I'm sure that's a no no.

badtigger

6:36 pm on May 19, 2005 (gmt 0)

10+ Year Member



I dont necessarily agree that it is a given that content classed as "free" is necessarily low paying.

On one hand, it seems logical that people are going to a free-content site not looking to spend any money; but on the other hand, a lot of sites with free content make killer money. For example: humour sites, blogs, community bookmark sites, etc..

But jomaxx is right -- the biggest determinant in getting higher eCpm/money is targeted traffic, and one simply cannot get that by redirects or similar means.

spaceylacie

6:46 pm on May 19, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Oh, I thought he was talking about re-directing visitors that had arrived at his site for a free download to a page that was higher paying. The re-directing, not the free part, would make his EPC go down. They are arriving on a page they don't want to be on, most will leave immediately.

I'm saying that when you have a lot of visitors who immediately leave, regardless whether free or not, the value of your page goes down in google's eyes. Consequence: Lower EPC.

badtigger

7:26 pm on May 19, 2005 (gmt 0)

10+ Year Member



I'm saying that when you have a lot of visitors who immediately leave, regardless whether free or not, the value of your page goes down in google's eyes. Consequence: Lower EPC.

I totally agree -- this must also be a big part of the Smart Pricing algo too.

spaceylacie

7:43 pm on May 19, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Amen badtigger, I think so too!

Oetzi

8:49 pm on May 19, 2005 (gmt 0)

10+ Year Member



I'm saying that when you have a lot of visitors who immediately leave, regardless whether free or not, the value of your page goes down in google's eyes. Consequence: Lower EPC.

I think this is bad, very bad. Imagine you have a site made up of many pages, each one dedicated to provide an in-depth review of a camera, but you do not sell any camera. Most likely a visitor gets to your page because he/she searched G using that camera brand and/or model. Now the visitor is not interested in other brands or models, he/she is just interested in that camera and AS displays ads for that camera. Why is this click worth a lot less than a click of someone who went through all your pages? That visitor was probably readier to buy than the visitor that went through many pages. If G people read marketing statistics they should know that buyers during the last stage of their product research are very focused on a brand and they just want to find the best price and order, while buyers at the beginning of the product research are more likely to visit many pages looking for comparisons and advice. To me is clear that the click of a buyer in the last stage of shopping is far more valuable than the click of a buyer in the first stage of shopping.

spaceylacie

1:53 am on May 20, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



The type of visitor you are talking about, reseachers, will stay longer then 30 seconds. These aren't the type you'd be penalized for, nor should be.

flyerguy

2:08 pm on May 22, 2005 (gmt 0)

10+ Year Member



Update: Having diverted about 1800 visitors this way to 3 other sites I run with higher-dollar Adsense topics, Adsense stats registered 2 clicks, for 0 cents.

It seems they can track if it's a javascript redirect and do not reward this tactic with money. :P

"Don't do it."