Forum Moderators: martinibuster
If you want to see what works best on your site, you've got to test. Start with one ad unit per page. Let it run a while--a few weeks. Then set up a channel that's essentially a sample of pages on your site, and put 2 blocks on those pages. Compare after a few weeks. If that channel overall performs better than the one-block channel, put 2 blocks on all the pages, and let it run a while. Compare to your baseline experience with 1 block. And so on.
Every site is different so you can't go by what others have experienced. I've found more than one ad block per page not to be a good idea on my site, while others do great with three.