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Impressions rise, CPM drops--smart pricing?

steady level of CTR and # of clicks

7:04 pm on May 15, 2005 (gmt 0)

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I am upset with my adsense earnings. It seems that the more page views/impressions I have (despite steady clicks and CTR), the lower my CPM.

I run a photo gallery on one of my sites that get over 1 million pageviews a month. I get a large number of clicks, but the CPM keeps falling. I guess I may be one of the sites that advertisers are blocking, I don't know.

7:21 pm on May 15, 2005 (gmt 0)

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My experience, and what I've seen others say here, is that it is normally hard to make photo gallery pages pay well, period. It may well be Smart Pricing that's hurting you in that area.

I'm currently getting around 1,000,000 page views on my gallery pages also. Per click, the money isn't much, but it adds up with that kind of pageview count.

Are you using much in the way of captions or comments about the photos?

That can make a big difference, because it gives the bots a better shot at supplying better ads.

7:27 pm on May 15, 2005 (gmt 0)

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A couple of months ago, when I first launched the site, I had over 100,000 pageviews per day and I was making 150/day per day on that photo gallery.

However, now that a few months have gone by, my impressions have gone down just a little (around 70,000/day) BUT the CPM has dropped big time and so have the earnings to somewhere around 20/day.

If high impressions are the culprit, then I will remove the ads from the photos and just use it on fewer pages.

7:42 pm on May 15, 2005 (gmt 0)

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I dont think high impression is the problem, but may the type of Ads changed?

these days AdSense is very specific to each page.

8:07 pm on May 15, 2005 (gmt 0)

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Possibly, but the ads seem on target to me.
9:41 pm on May 15, 2005 (gmt 0)

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Try some photos of park police removing rabbits from the washington monument.

If you spell it right you'll get 'hair removal washington, DC'

7:09 am on May 19, 2005 (gmt 0)

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skunker remember some one is paying for those ads that appear on your pages. They may not be paying for a regular continuous ad program but spending what they have and after their account is exhausted of funds the revenue drops off because all that is left is lower paying ads.

I have a site related to the nursery business and not only is it seasonal but day to day the ad inventory and thus the Effective CPM changes. There are good days and not so good days due to changing ad inventory.

After spring is over the Effective CPM dies way down as the companies willing to spend on ads drops off and there is just the cheap stuff (ads) left to click on.

I am building other sites with lots of other content (non seasonal) to counter this and try to keep those monthly checks on a more even level.


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