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does rotating adsense colors increase CTR?

my experience is that it hasn't...

   
1:50 am on Sep 22, 2003 (gmt 0)

10+ Year Member



I've tested rotating four different colors on the google ads, but have actually seen a decrease in CTR over the past week (been testing for 7 days). Has anyone experienced the same? I previously used colors that blended exactly with my site - perhaps rotating the colors called too much attention to the ads (and indicated they were ads), resulting in lower CTR? perhaps i need to test longer or perhaps i just chose poorly in the colors i rotated?
4:02 am on Sep 22, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I think it depends upon the site.

I changed the colors of the ads, and set a four-color rotation, but all of the colors I use are consistent with my site. My goal was to avoid ad blindness by people who visit multiple pages, while still not being "in your face" with the ads. Although I might describe the resulting effect on the CTR as "teensy", I intend to maintain that color scheme.

Experiment until you find a scheme that works for both you and your readers.

4:07 am on Sep 22, 2003 (gmt 0)

10+ Year Member



it hasn't helped me.. but then again.. im the 'laughing' case of AdSense.. thousands upon thousands of impressions, and hmm... enough to buy a pack of gum maybe..
4:44 am on Sep 22, 2003 (gmt 0)

10+ Year Member



tyler,

Your ads look better now, but there's still a LOT of background noise that makes the eye avoid that location.

Here's my recommendation to you to do as you please...

Get rid of the google banner ad and put back your fast click banner there.

Put a google leaderboard ad above your entire site (left aligned) with a black background. That would mean lowering your logo, etc, a little bit. Give it a single break of line space beneath it and the rest of your content.

It will then stand out and won't look horrible either. I bet you that makes a load of difference in your CTR

5:00 am on Sep 22, 2003 (gmt 0)

10+ Year Member



TOS TOS! I can't use Google AND Fastclick...
6:31 am on Sep 22, 2003 (gmt 0)

10+ Year Member



TOS TOS! I can't use Google AND Fastclick...

Yes you can. Just deselect the Google adverts from Fastclick.
6:42 am on Sep 22, 2003 (gmt 0)

10+ Year Member



I don't fully understand; you mean I can put both FastClick and Google ads on?
7:01 am on Sep 22, 2003 (gmt 0)

10+ Year Member



ok, on the front page only, and my forum and wallpaper section, i added the leaderboard ad. I HATE it on my front page - it makes it look so ugly, but lets see if it works..
11:30 am on Sep 22, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



just leave it three days. if the ctr stays the same, whip it off there.

out of interest, what traffic are you getting thru there?

5:09 pm on Sep 22, 2003 (gmt 0)

10+ Year Member



tylercruz,

Make sure to diable the bidclicks campaigns as those are on the Google bot's flag list.

7:31 pm on Sep 22, 2003 (gmt 0)

10+ Year Member



[quote[ok, on the front page only, and my forum and wallpaper section, i added the leaderboard ad. I HATE it on my front page - it makes it look so ugly, but lets see if it works..[/quote]

I don't see it anywhere on your site...

8:46 pm on Sep 22, 2003 (gmt 0)

10+ Year Member



Tyler why not put an AdSense skyscraper in the black area to the right of your content? I realize it won't be visible at 800x600, but it will at 1024x768 and higher resolutions.

That way you won't have to mess with the layout too much....

I don't think the TOS says anything about ads being "hidden" at certain screen resolutions, but if they can't see they can't click so shouldn't be a problem.

 

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