Forum Moderators: martinibuster
One thing that is clear in looking at the bids for my main keywords, the top price is at 50% of last year. The AdWords bids just aren't as high for us.
I have just done some comparisons month by month against 2004 and my average payout per click dropped 58%
I can only compare June 2004 to December 2004
to all 2005 until now
27% drop in EPC
Just so we are all clear about this. You are referring to how much you pay for Adwords, you are paying 50%, i.e. half the cost, for the same words delivering the same quantity of traffic?
Very interesting, can you tell us which sector you are in?
I am not seeing the same situation here, my keyword has stayed the same or increased in the last 12 months.
My Adsense earnings from the same keyword has dropped 70% to 90% in the last 12 months.
The cost for the keyword, on Adwords has stayed the same.
So the differnce is "bids for my main keywords, the top price is at 50% of last year. The AdWords bids just aren't as high for us." this is what I'm not seeing.
I think this is the smart pricing algo in effect. My solution to this as I've said before is to slash my adwords expeniture. I now spend less than a weeks of my march adwords spend in a month and my profit has soared.
When other people see whats going on I would expect a similar response from savvy advertisers.
Just my thought.
dregs33
After comparing more search terms, I've found that more than a few words I target are bidding for less on the AdWords side of things, which obviously translates, to less payout on the AdSense side of things.
i.e.
1) My highest volume keyword targeted with AdSense is bidding right now at 30% less than last year for the same term in AdWords.
2) My highest bided term is at 50% of what it was last year.
If the terms are not paying as well to AdWords, I will make less in AdSense. They are connected.
