Don't Pre-Judge Your Pages

They might pay very well!

[ken_b]

A while back I added 60 or so pages to my site. I didn't think Adsense would work on these pages because I didn't think that there would be many advertizers targetting the content.

But I didn't get some of the graphics that I had intended to use on the pages ready by the time I needed to put the pages online, so I dumped Adsense in the space, more or less as filler material.

There was plenty of content on the pages of course, it was just the graphics I didn't have ready.

Guess what. The new channel I set up for these pages is consistently at the high end for earnings compared to my other channels.

So don't pre-judge your pages, it could cost you plenty.

[peewhy]

Serendipty is a great thing if you can find it!

I've too experienced similar. I've written hundreds of articles over the years and they have been floating about in Cyber Space, only three weeks ago I began to add Adsense.

I wish I'd done it years ago!

[jchampliaud]

This is what is great about AdSense, you can find income in unexpected places.

[moneyraker]

The reverse can also happen, by the way. I once thought I had a killer page, then nothing... Anyway, the lesson is still the same - don't pre-judge your pages.

[Swebbie]

I love this! If this doesn't convince everyone publishing AS to ADD ADD ADD, and then when they're done, ADD more pages, they cannot be convinced. Write for your VISITORS first, and worry about the search engines after. It nearly always rewards you better.

[ownerrim]

I've read many times that adding content can have the unwanted effect of lowering epc. I keep adding content in a juggernaut fashion anyway. It makes the site better and more useful and it prepares the site for future options, with or without adsense.

[europeforvisitors]

I've read many times that adding content can have the unwanted effect of lowering epc. I keep adding content in a juggernaut fashion anyway. It makes the site better and more useful and it prepares the site for future options, with or without adsense.

It would be interesting to know what kinds of sites have witnessed lower EPCs after expanding content (or higher PCs after reducing the number of pages with AdSense ads). I wonder if having a lot of pages that attract the same kinds of ads could be the reason. Let's say that you've got a site about yodeling, and most of the pages are getting similar ads. Increase your 100-page yodeling site to 200 pages, and maybe you'll have used up your allocation of the top-paying yodeling-related clicks.

If, on the other hand, you have a site about European folk music that has sections on yodeling, Irish music, Swedish music, etc. and you add 100 new pages on an entirely different topic, Polish folk music, your new pages won't be diluting your pool of better-paying ads and clicks--so you may not see the same drop in EPC as you would if your site were built attracted ads for a more limited range of keyphrases.

That's just an off-the-cuff hypothesis, but I wonder if there could be some truth in it.

[ownerrim]

"I wonder if having a lot of pages that attract the same kinds of ads could be the reason."

Interesting. Hadn't thought about that one. I have spoken to a couple of my advertisers (no tos violation---they contacted me)and as far as they are concerned, there is no such thing as "enough traffic".

However, if they (advertisers) develop their spend-budgets based on anticipated traffic from adsense and you are continually creating new traffic for them, perhaps this could have the effect you're alluding to? Am I reading that right, or is the msg in my take-out affecting my clarity?

[europeforvisitors]

However, if they (advertisers) develop their spend-budgets based on anticipated traffic from adsense and you are continually creating new traffic for them, perhaps this could have the effect you're alluding to?

Pretty much. Not all advertisers have big budgets, after all. If you were one of the few sites with pages about Elbonian kayak adventures and you suddenly expanded it into a whole section with articles, links pages, an image gallery, etc. on that topic, isn't possible that the supply of available clicks for Elbonian kayak adventures would exceed the demand? Or at least that it would exceed the number of impressions or clicks that Google was willing to allocate to you for that keyphrase?

Again, it's just a thought--not even a hypothesis, really.

[ownerrim]

Then I suppose it makes perfect sense to keep developing additional content for adsense-carrying sites, just keeping in mind that it might take advertisers in some areas to "catch up".