85 $ per click

[razvan]

Hi. i have already bought a database with the best keywords for adsense and on the first row is one with 85 $. is this possible?

Thanks in advance for your answers

[MarkHutch]

I believe $50 per click is the max for Adwords.

[trillianjedi]

No.

TJ

[razvan]

thanks . than don't buy some databases with keywords

[david_uk]

i have already bought a database with the best keywords for adsense

Is this some sort of scam then?

Even if you could find an advertiser willing to pay $85 per click, how would you manage to get their ad on your site? Bear in mind there would be lots of other publshers vying for the same ads.

[FromRocky]

I believe $50 per click is the max for Adwords.

I saw the max. CPC in AdWords is up to $100.

85 $ per click

What you have is the first position ad with max. CPC of $85. This max. CPC for the first position ad can be as high as $100 but the actual cost per click is much lower.

For example:

Ad position 1
Max. CPC=$85; CTR=5%
Ad position 2
Max. CPC=$5; CTR=2%
Ad position 3
Max. CPC=$5; CTR=1%
....

Actual cost per click
Ad position 2 --> actual CPC ($5*1+0.01)/2=$2.51
Ad position 1 --> actual CPC ($5*2+0.01)/5=$2.01

The above example illustrates that the max. CPC of $85 wasn't employed in the calculation. It means nothing. The max. CPC for the second or lower ranking may have some meanings which can indicate the level of ROI. These above actual costs are for search only. The actual costs for content sites with the same ads will be lower since number of ads in content sites is much smaller than the one from search network.

Hope you get the idea.

[burntan]

As a Adwords user myself, I understand that even I set my max bid to $85, Google will not charge me $85 per click until my competitor for the same keyword bid as high. Google give me example like if second higher bid is $0.45, then my bid will adjust to $0.50 (just 5 cents more than the second highest) even with max bid set to $85.

So, in this case, if you test the max bid in Adwords by placing your bid on a keyword and check your ads position, you won't get realistic result.