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Adsense grade A

personal experience with google

     
3:14 pm on May 11, 2005 (gmt 0)

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Since I started with the adsense program I have been glued to this forum and find it awesome.

I have read many negative things about adsense and there support. I have had to change account status with them and several other dealings and all have been professional and timley.

Recently I ask them about running some other ads on the same page as adsense. They responded quickly, thanked me for wanting to stay within the TOS and asked for an example of the other ads. I sent it to them and they responded the same day. Thats service. Hurray, they said I could.

I have been looking at other programs and even started some of them and I can tell you that so far no-one else has come close to adsense. (not that there isnt any, I just havent found them yet.)

3:35 pm on May 11, 2005 (gmt 0)

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Ok.. now tell us how many shares of Google stock you own! :)
3:39 pm on May 11, 2005 (gmt 0)

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I agree with w/ Roadkill. We've only had a positive experience with AdSense since we started with them 18 months ago. Revenue has continued to increase and customer service has been excellent. In fact, I never knew others were having trouble with thme until I started reading this forum.
3:40 pm on May 11, 2005 (gmt 0)

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I wish I could afford google stock.
3:44 pm on May 11, 2005 (gmt 0)

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Adsense is a fantastic program and in a lot of ways, the best thing since sliced bread. But it breads a lot of anxiety and the anxiety is the result of constant uncertainty.

In a nutshell, you can never know from day to day, week to week, or month to month, what your earnings will be.

A lot of people will say this is simply the nature of the beast and to a great extent they are right: advertisers come and go, bids change, your placement in the serps may change, etc.

However, there have been a few things that have rankled publishers and somewhat justifiably.

One: Adsense allowed publishers to carry more than one adblock. Almost universally, additional adblocks had the effect of torpedoing earnings.
Adlinks may have had a similar effect, but I never tried them after the multiple adblock fiasco.

Two: Smart pricing gives you dramatic (and I mean dramatic swings) in earnings, sometimes from one day to the day. This wouldn't be so irritating if it weren't for the fact that it seems to happen even when your traffic is going up, your clicks are going up, your ctr is going up, and the same advertisers are consistently appearing on your site (no dropouts).

Three: adsense is constantly fidgeting with things at the cost of publishers. The last couple days are a good example. Off target ads and dramatic drops in epc. But almost never a word from them about what's going on or why.

I'll say it again. Fantastic program. But right now they're riding on the fact that there isn't a viable alternative out there...yet.

4:06 pm on May 11, 2005 (gmt 0)

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In a nutshell, you can never know from day to day, week to week, or month to month, what your earnings will be.

I've found it to be remarkably consistent in terms of eCPM, with a monthly variation no greater than--and often less than--seven or eight percentage points.

It's possible that some sectors (or even topics within sectors) are less volatile than others. Other factors may be at work, too. For example, if you have a site about baking that has subtopics on Christmas baking, Hanukkah baking, Easter baking, graduation-party baking, etc., you may be better off than a general-interest site (which will lack "theme" ads such as flour or cookware ads when targeted ads aren't available) or a site that focuses on only one subtopic such as Christmas baking.

4:27 pm on May 11, 2005 (gmt 0)

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EFV, I would say - just wait a little.It has not been your turn yet.

But I would be really glad for you if I'm mistakening

4:52 pm on May 11, 2005 (gmt 0)

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Yes, revenues can take swings, but that is the life of an entrepreneur. I had a solid corporate job and a nice, steady salary once. Now, I make more, but the security and stability are gone. The opportunity to make more, though, exists. The key is to have a nice cushion, so if things do go south (and I never forget that they can), you have time to get things right. Or go find a job ;o)

hunderdown

6:26 pm on May 11, 2005 (gmt 0)

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One: Adsense allowed publishers to carry more than one adblock. Almost universally, additional adblocks had the effect of torpedoing earnings.

Ironically, not being allowed to have multiple adblocks was a big complaint until Google allowed it. Now we are complaining that Google did!

6:44 pm on May 11, 2005 (gmt 0)

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Roadkill, you're right. Their customer service is very quick to respond in most cases and will assist you if asked. I have also had 99% positive experience with them. In fact, as a content provider I doubt I would have earned the amount of money I do now if I hadn't adopted the Google model. My obligation was to provide good content... and theirs was to provide ads that were relevant to my visitors.

If you see 'negative remarks' - in many cases, these are grumblings of uncertainty as mentioned above, but also, these comments help to document areas in which improvements can be made and lessons can be learned and applied.

6:51 pm on May 11, 2005 (gmt 0)

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One: Adsense allowed publishers to carry more than one adblock. Almost universally, additional adblocks had the effect of torpedoing earnings.

It was in Google's interest to allow multiple ad blocks, because it needed more inventory to display lower-bidding ads. That didn't necessarily mean that multiple ad blocks were good for publishers, though--even though publishers clamored for them.

Similarly, optimization techniques that may drive up CTR without a corresponding increase in conversion rates may not hurt Google, since they're likely to have the effect of giving advertisers more clicks for their money (through "smart pricing" discounts). As long as an advertiser is spending its budget, Google is making out fine--and more publishers are getting a piece (however small) of the advertiser's budget.

7:03 pm on May 11, 2005 (gmt 0)

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That didn't necessarily mean that multiple ad blocks were good for publishers, though--even though publishers clamored for them.

My second ad block increased my revenue over 50% so I don't see the problem with them :)

7:10 pm on May 11, 2005 (gmt 0)

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My earnings stayed exactly the same when I added a second adblock. So I removed it again 2 months later and used the space for an affiliate banner.
But that doesn't mean multiple banners are bad for everyone, so you don't hear me complaining about them to google.
7:28 pm on May 11, 2005 (gmt 0)

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"I have also had 99% positive experience with them."
I had 100% positive experience .Adsense is one of the best programs for web publishers.
7:29 pm on May 11, 2005 (gmt 0)

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"Ironically, not being allowed to have multiple adblocks was a big complaint until Google allowed it. Now we are complaining that Google did!"

Actually, the complaint would be more along the lines of "you give us options to increase revenue that often have the opposite effect".

And I'd say that is a wholly valid complaint as far as complaints go (not everyone did badly with multiple adblocks, but I remember the postings and I would say most saw a negative effect and removed them)

7:50 pm on May 11, 2005 (gmt 0)

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I don't see complaints about something in AdSense that doesn't work on one particular website being terribly valid as so far nothing seems to work exactly the same for everyone.

Blending works for some, doesn't for others.

Ads on top works for some, on bottom for others.

Skyscrapers do better on the left for some, on the right for others.

At least you have the option for single or multiple ad blocks.

If multiple ad blocks work you keep it, if it doesn't get rid of it.

AdSense isn't a one size fits all program and we've seen over and over that what one group complains about costing them money often is often reaping riches for others.

Go figure.

8:01 pm on May 11, 2005 (gmt 0)

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The multiple-adblock thing was not a fiasco. Some sites lost visitors because they ran too many ads in relation to their content. Some sites had a reduced EPC because they were running lower and lower bidding ads on their site. Lots of people predicted that this might happen.

When Google makes multiple adblocks mandatory, THEN I'll complain.

8:36 pm on May 11, 2005 (gmt 0)

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So what is the general consensus on running multiple ad blocks in terms of the effect on EPC?

I've got the max running on most of my pages. Leave it, reduce it, run screaming into the night from the angst?

8:40 pm on May 11, 2005 (gmt 0)

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The only way to know is to test it.
10:25 pm on May 11, 2005 (gmt 0)

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Multiple ad blocks are more likely to be successful on a site that has loads of good content on a subject that is of interest to a large number of advertisers -- so that all the ad units are taken up by relatively high bidders.

Also, I find that multiple units work best when they are on a rather hefty page -- meaning that one block is visible at the top of the page and another comes into view as the reader scrolls down to devour more content.

As for the Ad Links, they've been profitable for us and, I would suggest, useful to our readers, at least much of the time.