Forum Moderators: martinibuster
Google's ad targeting is spot on, I have no complaint with that, what I would like to know is why for all of 2005 the second 12 hours earnings are averaging 50% of the first 12 hours?
The click thru rate remains consistent all day long therefore are US advertisers simply taking advantage of other advertising budgets running out, or possibly not targeting the US, and getting their ads at much lower cost?
Yesterday for me saw the most dramatic of turn rounds with the second 12 hours average decimating the first 12 hours even though the click thrus were more or less identical and our most clicks ever.
I'm pretty sure that the advertisers budgets used up is the explanation also, weekends are different as the total visitors to the sites are about 60%.
Sorry for the "me too" ;)
Where are you based? Where are your stats? In other words: in which part of the world are your first 12 hours?
Where are you based? Where are your stats? In other words: in which part of the world are your first 12 hours?
That's a strange question HitProf!
My first 12 hours are GoogleTime regardless of where I am. My niche sites are global and my earnings from Adsense are 24 hours, not regionalised to one country/continent/time band.
Or did I misunderstand the question?
My first 12 hours are GoogleTime regardless of where I am
It's only Adsense that is on Google time, not visitors/visits/page views.
My niche sites are global and my earnings from Adsense are 24 hours
Since my own Adwords campaigns are aimed mainly towards Europeans, I usually turn them off at 11 PM (which is 2 PM Google time), and re-activate them at 8 AM.
That means that my ads are inactive during the time when most of my potential customers are at bed, which happens to coincide with most of the US afternoons and evenings.
Maybe more people than I do the same?
Or did I misunderstand the question?
Nope, I just shouldn't try to think at 1:30 AM.
If I'm correct Google time is California time, so the first 12 hours are mainly from Asia? Then it seems strange to have most income from there as US ads tend to be much more expensive. Could this have anything to do with your niche/visitors? Maybe there are only few sites available for those countries so you have the better paying ads, while in the US you have to compete with many more AdSense running sites that give Google and the advertiser a better CTR or conversion, leaving the cheaper ads for you?
Nope, I just shouldn't try to think at 1:30 AM.
I'm a geek, that was hours before total collapse time:-))
so the first 12 hours are mainly from Asia?
Way out HitProf! Google new day time as I understand it equates to 08.00 and 09.00 in Europe, prime work start time for many. Our earnings are generally pretty good until 16.00/17.00 Eurozone time which includes US east coast start time of 13.00/14.00, mostly through til 20.00/21.00/22.00 and then they hit the slide just when one would think that west coast US would be in full swing at work and into the evening.
I say that because prime personal Internet time in Europe is from 18.00~23.00 which, if it were to be the same usage time zone on the west coast, theoretically would be prime Net advertising time but obviously is not since our figures simply do not show this even though the ads are on target.
