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1- Google decides to acomodate publisher's demands out of the goodness of their hearts. I seriously think we will get more tools eventually, but not as many as we would like. I would seriously enjoy going over detailed stats from my site just for my personal satisfaction.
2- A considerable number of publishers decide to leave the program and force Google through the force of market pressure to change its ways. I would not hold my breath for this to happen.
It is a matter of choice. I am willing to put up with reporting shortcomings in return for having my first check cover my hosting fees for a year. The fact is that for some of us that had advertising in our sites before the adsense program, advertising was sometimes more of something else to play with than a source of income. Adsense has changed that for many people.
Since I want to manage my business, and the one-sided Google AdSense TOS leaves those revenues in the hands of Google, I've elected to hold my AdSense ad income to a very small percent of my revenues. If they give me the boot, I'll still eat and go on with my life.
I have been round long enough not to look a gift horse in the mouth....
If Google added to the TOS that we had to wear pink Pyjamas then I would be first in the queue. I know that sounds sad but money is money...
Asense is the most fully customizable, non, flashing, unobtrusive, content improving highest CTR that I have seen in a long time. And when you write to them they answer back like you were human.
Adsense is the most fully customizable, non, flashing, unobtrusive, content improving highest CTR that I have seen in a long time. And when you write to them they answer back like you were human.
I didn't carry ads before AdSense, although I tried affiliate book links a few years back (with an extraordinarily low return on my time investment). If AdSense were to go away, I would remove ads until something comparable came along.