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Research for profitable keywords

Adwords to find what worth for your site?

         

silverbytes

9:08 pm on May 8, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Someone suggested me to use adwords to find out what keywords are really searched and what is better how much are advertisers paying for targetting those in ads. That leads to know what kind of ads or even what kind of pages worth to work in, in order to make your site or page adsense profitable.

If few people searches for "widgets" and my site is about widgets my check adsense will never reach 3 digits.

If advertisers pays no more than 0,05 per ad I wil reach those 3 digits after a long time (specially if the keywords searched are not very popular).

So what technique do you use to target profitable keywords in you Adsense oriented sites or pages?

sailorjwd

11:14 pm on May 8, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



You might consider writing about topics you know about or are interested in. In each topic there are likely to be a combination of keywords that will bring more advertisers than another combination. More advertisers means more competition and usually higher paying ads - as long as there not mostly ebay affiliate ads.

It is simple to search for various combinations of keywords on Google (set results to 100) and note the number of ads on the right (you might want to refresh once to make sure the ads didn't timeout). Once you find a two or three word combination that has the most ads (20-30 is nice) then focus your page on those words. Look at some of the advertiser sites and you can get a feel for the size of the company - bigger the better.

This often works very well. However, if you see few advertisers then think of something else you want to write about.

If there's nothing you like or know about then you'll need to make a scraper site.

<added>
Don't click on the advertiser ads - type the url in.

silverbytes

11:26 pm on May 8, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Thanks! That method is not very acurrate I guess.
Wordtracker estimates how many searchers were done in past 2 months and tells how many click per day to expect also how many competitor do you have.

Thought is excellent info I'm sad of reading
"Our main sources are Metacrawler and Dogpile, the two largest Metacrawlers on the net."

That's a pitty since is not representative at all.

I compared same term in overture and #*$!.
The word throwed 111 searches in wordtracker but over 5000 in overture.

And I guess overture is closer to reality about that term.

The service Wordtracker is offering seems to be what I'm looking for but I really don't know if I can trust it based on my recent experience.

That's why I asked about google. I know you can use adwords to estimate traffic so I'm pretty sure other people is doing it and can help about it.

It would be nice to hear about it!

silverbytes

11:51 pm on May 8, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I tried your method mintues ago:

madonna throwed 0 ads
star wars 0 ads
google 0 ads
yahoo 0 ads
cars throwed 1 ads
cd throwed 1 ads

My guessing is that method doesn't work, but perhaps I'm doing something wrong or missing?

PatrickDeese

12:12 am on May 9, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



madonna throwed 0 ads
star wars 0 ads
google 0 ads
yahoo 0 ads
cars throwed 1 ads
cd throwed 1 ads

You are looking for terms that are way too general.

"Cheap CDs" or "buy CDs", for instance might pull up ads. No one is going to bid on a term like "star wars" - as they'd go bankrupt - but there might very well be advertisers for star wars dvd or what have you.

Also if you are not in the US - you won't see ads for US internet users.

There are terms that may have zero advertisers for Latin America, but a dozen for the US.

sailorjwd

12:37 am on May 9, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Method doesn't work?

All I can say is that with that method I don't need to work anymore. Of course I look at adwords too but it doesn't make the decision for me since a lot of the data is crap. I use adwords to drive traffic to my site and keep overall costs to <10 cents per visitor.

Note, if you are little lazy and just looking for a quick dollar then nothing will work for you for long.

You'd be much better off writing on 10 topics that get 50 cent clicks then spending all your time trying to compete in the $5 click area.

I'm currently up to about 60 topics. A lot get 5-25cent clicks and then next week they'll get $1-$2 clicks.
<added>
Write about something you know about - if you dont' know anything then read a book first, or take a class. Searching for Madonna, Star Wars, CDs will get you no where.
<added #2>
Search for <snip>

[edited by: Jenstar at 1:30 am (utc) on May 9, 2005]
[edit reason] No super specific keyword examples please [/edit]

mojomike

1:04 am on May 9, 2005 (gmt 0)

10+ Year Member



This is a good thread to chat about what I have done.

I had ( past tense ) a small site, as I started to learn about SEOing, I started to research key word phrases that mattered most to my industry.

Funny, I now have a list of about 40 key word phrase, each set has been optimised to a page, each page generates about 3 clients for me. ( AdWords in this specific web site are of no importance, leads are what pay off ).

my keyword phrase research showed me that when I have 3 or 4 word phrase I get less traffic, but the traffic is much more qualified, and this converts to some good leads for me.

if you apply the same logic, find the key word phrases that matter most to your personal knowledge and create a site round that basic subject.

so if I was a ford mustang expert, I would chose 389 ford mustangs as a keyword phrase, ford boss mustang 428, mustang Detroit locker rear end ( any body recall those LOL )... but the key here is to be real good at one subject, know how to develop the text to go around the key word phrase, then expand it to cover as much of the topic you can possibly find with relivance to the paying keywords.

all the work for your first project will lead you to learn how to go about and fish for the the next set of keywords.

Mike

sailorjwd

1:26 am on May 9, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Right on Mike.

I did the same thing with the goal of getting clients. Started in Sept of 2000 and was working from home for 4.5 years with clients generated from website. Now it doesn't make any sense for me to work for clients (other than Google Adsense). All I need to do is write about all the work I've done :)

silverbytes

6:54 pm on May 9, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Also if you are not in the US - you won't see ads for US internet users.

Do you mean even if I enter to google.com instead my country google?
Does google show those ads based on ip accesing?

About your 60 themes are those in same site or spreaded from different domains?

I agree last post: that situation is still better, working for adsense instead clients. But don't you think that determining what may make receive well paid clicks is more important than writting about something you know? You will write about anyway and we are not judging the quality of contents right now.

My actual well positioned pages are not giving me much in return, I guess that has something to do with the cheap of ads...

PatrickDeese

7:52 pm on May 9, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Do you mean even if I enter to google.com instead my country google?
Does google show those ads based on ip accesing?

Absolutely.

I would suggest that you install the Adsense Preview Tool [google.com] which will let you see geotargeted ads.

If your site is #1 for widgets in the pakistani version of Google it is likely that your ad revenue won't be as good as if you were #1 for widgets in Google.com.

sailorjwd

8:25 pm on May 9, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Silver,

60 topics on same site within same general industry.

I used the google search to key in on what specific keyword combinations provide the best mix of ads.

Fortunately there isn't much I've written about that doesn't at least occasionally get $1 clicks.

It kinda goes hand in hand with the work I did (do a little) - companies need tools for their business. They hired me to create these tools mostly because the ones out in the market place are so expensive or don't exactly fit their needs. So, naturally these tools I talk about generate high paying ads. I lucked out.

I also use Adwords estimator to see which variations of keywords are the most competitive and that, combined with Google searches, gear the keyword frequency based on that info.

silverbytes

10:23 pm on May 9, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Thanks again. One of my concerns is filling my site with general info about a main subject but then my site will not be specific. One thing I like from my web and think users too is that is there real info about a specific topic, if I start to write and put pages about related questions the valuable content that now is very easy to find will be mixed among 60 related topics (taking the example).
That is a true worry to me...