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A new tool for advertisers is live: a black list for sites you don't want your ads to be published. Because I am both, publisher and advertiser I immediately checked it and I like this new feature.
Will this help quality publishers? Your comments please
I know that adsense are not likely to give us much (if any) information on if the advertisers are targetting us, if advertisers are blocking us, or if our ads are cpc/cpm. However, it would be handy to have *some* idea if our sites were valued by advertisers. How about it Google?
I just spent the last 1/2 hour adding 5 sites to my exclusion list in adwords - 3 of which I would have normally reported for invalid clicks.
One forum site I excluded uses single Ads as though they were forum entries - with click counts/popularity (faked).
For the sites I'm excluding, I don't care if I lose a little revenue - just so I can kill theirs.
I personally think this is a good move on Googles part. I wish they would take it one step further to allow advertisers to choose which site to run ads on. Then allow publishers to place a link on their site asking advertisers if the want to place ads on this site.
But again, that's subjective - what's quality for an advertiser may not be quality for a searcher.
Good all round though - should go at least some way to stop people profiting from copying others or churning out low quality rubbish.
If scraper sites deliver a return on investment they will prosper (like everyone else), if they do not, then they will fold.
It wouldn't be hard - click for either "poor conversion rate", "untargetted", or "poor quality".
You have to wonder if part of the reason for the drop in revenue and CPM right now is tied to dataserver errors, or advertisers pulling out from you sites? Our sites are clean and above board, but that doesn't mean someone might not "like" the design, and so on.
I have removed 8 sites using the new exclusion tool in adwords - these were highest visitors counts to my site that are scam/no-content sites.
CPM on my adsense ads is going up up up (20%) so far this morning.
in this business its not "quality" content that makes a blind bit of difference to the advertiser, its whether those doing the clicking eventulally "buy" and hence give a return on their investment.
If you read the thread in the AdWords forum, you'll see that some advertisers are already disabling scraper and other junk sites as a matter of course.
Just as important, having the ability to block junk sites for any reason will make the content network far more attractive to advertisers outside the traditional PPC realm--i.e., companies (both small and large) that care about their brands and reputations. Too often, Webmaster World members assume that everyone is like them. But not all advertisers are affiliates (who are selling someone else's brand) or very small e-commerce entrepreneurs (who don't have to worry about the CEO throwing a fit when the company's ads turn up on buds-neonazi-bondage-scraper-site.com). As ad dollars continue to shift from traditional media to the Internet, the ad network that can serve the needs of larger advertisers is the one that will end up on top.
When it gets to that point, I'll be interested. I've been wanting to take on some more private advertisers, because of requests for the service, but the hassle involved with this...
It would be nice if I could just refer them to adwords, explain how to make their ads appear on the pages they are interested in advertising on, and let Google handle this for me.
Also IMHO if you're an Adsense user you really should sign up to Adwords just to see what's going on. It's really free, and maybe in the future Google will constrain who gets in ( minimum expediture constraint? ), but the ones already signed up will probably be grandfathered in.
but this adds a new twist... many publishers have been optimizing their pages to increase adsense CTR. now, however, publishers may want to focus some attention on the production value of their sites because they need to impress advertisers. some advertisers may not understand that 'content is king' and be more focused on the appearance of a site.
so, with this new feature, we need to make our visitors happy, we optimize for the SERPs, we optimize for adsense CTR, and now we need to make sure that advertisers like our sites too.
in the end, it appears that the golden rule - make your sites as good as you can for your visitors - will work best.
also... i wonder if google is going to take note of sites that appear in lots of advertiser's blacklists... if so, will they factor this fact into the smart-pricing algorithm?
Interesting thought. Why not? It would make a lot of sense--and it would encourage publishers to avoid tricks that jack up CTR at the expense of advertisers.