Forum Moderators: martinibuster
Yet our daily income remains pretty much the same - perhaps even decreasing a little bit.
I know google is planning on releasing a payment plan where they pay you per 1000 impressions, and I am very interested in exploring that, but what are we doing wrong?
It seems as we grow, google decreases what our adsense is worth.
What are your impressions?
of course, google doesn't want you to know.
There are other factors--how much competition there is among the advertisers, opening and closing of ad campaigns--and you can't understand or control all of it.
I recommend making sure you've done all you can to find the best ad placement and format, and also adding more content.
I was hit by smart pricing and by September of last year was making less than half per month than I had been making earlier in the year. With some tweaking of ads and finding the right pages to have ads on, I'm back up to the old levels, with the same number of page impressions, and am starting to move up to a higher level.
My logs show many more clicks than I was charged for via Adwords
doesn't this mean that google is catching the fraud. if you are not getting charged for it, then the publisher is not getting paid for the click... no one loses anything.
Adding unique content alone is not enough to get you better adsense results. Your content needs to be a sales pitch. If you're not selling something (even with the high paying keyword) with each and every article you write, you will not earn what you expect.
IMHO it's not that simple - sites that have nothing to sell can, and do do well.
My site is purely information and viewpoints, and I have nothing to sell. Despite this, I have a ctr that is approx the UK male retirement age (/10), and eCPM that is not that far off my age (I'm married with two kids and started a family late). The income does mean that my wife now has to pay tax on my adsense earnings. I put it in here name for tax efficiency. Sorry for the obscure clues, but we can't quote specifics here.
I guess that luck in finding an un-populated niche and monopolising it helps, but content can have a large impact.
Maybe a better distinction is between an informative article and a feature article. My site is primarily for writers. The pages with practical information about agents, manuscript formatting, or recommended books do best with AdSense. Feature-type articles about the life of a writer or interviews or how a particular book came to be get very low CTR--though they often get the same ads.
I've played around with this long enough that at least on my site I know what kinds of pages I should add if I want to increase my AdSense income... Of course I still add other kinds of pages for other reasons. Other sites may get different results.
Your content needs to be a sales pitch.
Not true at all. You can make a nice Adsense income just from having informational articles. A lot depends on your topic.
Plus, articles that are more than just sales pitches have a better chance of getting people to link to them. And then you can have a capital asset when you have a web site with hundreds or thousands of unsolicited one way links from trusted sources.
I've also heard that placing the ads in the upper center of the page and on the left hand side are good things to do. Have people experimented with this for a positive change?
Plus, articles that are more than just sales pitches have a better chance of getting people to link to them. And then you can have a capital asset when you have a web site with hundreds or thousands of unsolicited one way links from trusted sources.
When I said sales pitch I did not mean straight out "buy this product", its more subliminal and thats the art of good copy writing. But a sales pitch is what will get a surfer to click on the ads and go on to become a customer of your advertiser. Thats the bottom line. As already said by Hunderdown, informational articles could be sales pitches in their own right, its the way they're written that makes all the difference between just covering your hosting costs with a bit extra to spend, and buying your next holiday home in Spain ;)
I've also heard that placing the ads in the upper center of the page and on the left hand side are good things to do. Have people experimented with this for a positive change?
There is a "Heat map" available on Google's adsense site. I haven't tried top left corner, but when I switched from a 120 right aligned skyscraper to a large rectange, centre of the page my stats and earnings shot up by 3*.
I would suggest experimenting with banner styles, sizes and placement to see what works best on your site - every site is different.
It's also worth trying different banner sizes on different pages. I have one section of the site that Adsense didn't work on. I think I was using a skyscraper. I tried a small rectangle (2 ads) and it's now my second biggest earner!
