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22$ keyword, 1$ EPC

Is somebody really getting 50% of revenue?

   
1:13 pm on May 5, 2005 (gmt 0)

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My keywords are at least 20$ per click but my epc are from .30$ to 2$.

I have already used url filtering for small paying ads and I'm quite sure that high paying ads are showing on my sites.

Does anybody here really get 50%+ on adsense revenue for the past two months?

1:14 pm on May 5, 2005 (gmt 0)

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Google is :-)
1:19 pm on May 5, 2005 (gmt 0)

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A lot more goes into your EPC than you think. Such as the keyword search your visitor typed into the search engine to find your site in the first place. If that word or phrase doesn't match up with the big money word then you get chump change. At least, that's what Bill Gates told me.
1:19 pm on May 5, 2005 (gmt 0)

10+ Year Member



A lot more goes into your EPC than you think. Such as the keyword search your visitor typed into the search engine to find your site in the first place. If that word or phrase doesn't match up with the big money word then you get chump change. At least, that's what Bill Gates told me.
1:23 pm on May 5, 2005 (gmt 0)

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BTW .. whts the $22 keyword?
1:24 pm on May 5, 2005 (gmt 0)

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I have a low traffic site and I can see that my visitors are not comming from search engines or other links. They're typing my site's url.

How would you measure the value of a keyword for that?

1:27 pm on May 5, 2005 (gmt 0)

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Sobriquet, I have a site for top paying keywords, there are more than 50 keywords in there with values greater than 20$, unfortunately I can't post my site here. Email me if your interested.
1:29 pm on May 5, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I have a low traffic site and I can see that my visitors are not comming from search engines or other links. They're typing my site's url.

hmm... so how do people know about your site if not from other links or search engines?
<friendly advice take it for what you will>
I'd be careful targeting the high $ keywords under those circumstances or instead of complaining about being paid $2 a click, you'll be asking why you were thrown out of the program ;)

1:31 pm on May 5, 2005 (gmt 0)

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How would you measure the value of a keyword for that?

[adwords.google.com...]

1:59 pm on May 5, 2005 (gmt 0)

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My sites fairly new and g hasn't even crawled it. It has very few visitors, about 200 unique ip last month. I had about 20 clicks.

Im not doing anything wrong and my stats could prove it because my visitors are coming from other countries.

2:05 pm on May 5, 2005 (gmt 0)

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novice from that link it says that google adjust CPC from content page when it deems that a click is less likely to turn into actionable business results.

How does G determine if a click would turn into actionable business results?

I admit that my technology specific site is fairly new but it has a lot of content from my years of experience on that same technology.

2:13 pm on May 5, 2005 (gmt 0)

WebmasterWorld Senior Member jomaxx is a WebmasterWorld Top Contributor of All Time 10+ Year Member



What's your basis for saying any advertiser is paying more than $20 CPC on your site?
2:17 pm on May 5, 2005 (gmt 0)

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> How does G determine if a click would turn into actionable business results?

By tracking time spent on advertiser site.

By tracking the number of pages visited on the advertiser site.

By tracking conversions of Advertisers who are enrolled in Google's conversion tracking system.

2:34 pm on May 5, 2005 (gmt 0)

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you could determine a price of a keyword in google adwords jomaxx

thanks for the enlightenment patrickdeese

11:55 pm on May 5, 2005 (gmt 0)

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"Such as the keyword search your visitor typed into the search engine to find your site in the first place"

Wait a minute!
Before signing on for Adsense, back in Oct/November 2004 (you can go back and check my threads), I questioned this forum and Adsense directly, specifically about whether Adsense could tell where our traffic was coming from (specifically, which keywords, which search engines vs. direct) and EVERYONE, on every side, insisted it was IMPOSSIBLE using the javascript provided or any other means, for them to extract any of this information. We HAD this discussion before and everyone insisted it was not so.

12:09 am on May 6, 2005 (gmt 0)

WebmasterWorld Senior Member jomaxx is a WebmasterWorld Top Contributor of All Time 10+ Year Member



I guess things have changed from when I tried the AdWords interface. At that time it was not possible to see what others were bidding, nor what others were bidding for ads specifically eligible to run on the Content Network.
12:57 am on May 6, 2005 (gmt 0)

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How does G determine if a click would turn into actionable business results?

They can't, at least not with anything resembling a reasonable level of accuracy. "Smart pricing" is more or less a system that makes guesstimates based upon the statistical analysis of incomplete and irrelevant data, and in many instances the guesstimates are obviously way off the mark.

1:05 am on May 6, 2005 (gmt 0)

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chiboy... the numbers you are uncovering in the adwords interface are the HIGHEST price needed for the top spot. all the advertisers below the top spot are paying less and less. the lowest paying advertiser is paying significantly less, often times only 5 cents - that is true for even the most competitive keywords.

so just because you make pages about topics that have high-paying keywords, doesn't mean that you are going to get the top clicks.

in my opinion, if you make a real website (i am not suggesting that you are not) and keep adding more and more content that is relevant to your human visitors, you will start getting the higher paying ads for the keywords that you are targeting.

1:34 am on May 6, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I questioned this forum and Adsense directly, specifically about whether Adsense could tell where our traffic was coming from (specifically, which keywords, which search engines vs. direct) and EVERYONE, on every side, insisted it was IMPOSSIBLE using the javascript provided or any other means, for them to extract any of this information. We HAD this discussion before and everyone insisted it was not so

I can't find my thread, but I specificly said that they can see the LAST page before the page that the ad was clicked on. If you are an advertiser and you run content, you can see it right in your logs.

2:04 am on May 6, 2005 (gmt 0)

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I have a site that has earned from .03 per click to 9.27 for a single click.
5:22 am on May 6, 2005 (gmt 0)

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elsewhen, i've already blocked low paying urls and am pretty much sure high paying ads are showing (I know this because of overture bid tool and I search the keyword on g to find whos on top of the sponsored search).

Anyway from this thread I found that there are way too many variables to determine the exact value of revenue g gives you. (some variables are even guestimates which cant be used for valid calculations) So I think I'll just have to wait (and build more contents) for a few more months to see how things would be.

Thanks all for the infos and support.

10:31 am on May 6, 2005 (gmt 0)

10+ Year Member



> How does G determine if a click would turn into actionable business results?
By tracking time spent on advertiser site.

Which is largely due to the advertiser's site's quality, thus mostly advertiser's fault.


By tracking the number of pages visited on the advertiser site.

Mostly advertiser's fault.


By tracking conversions of Advertisers who are enrolled in Google's conversion tracking system.

Mostly advertiser's fault or even faulty conversion reports in order to get lower CPC.

In short, the logic behind the Google's "a click on an ad for digital cameras on a web page about photography tips may be worth less than a click on the same ad appearing next to a review of digital cameras" philosophy is fundamentally wrong.

11:30 am on May 6, 2005 (gmt 0)

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In short, the logic behind the Google's "a click on an ad for digital cameras on a web page about photography tips may be worth less than a click on the same ad appearing next to a review of digital cameras" philosophy is fundamentally wrong.

You're right. The advertiser writes the ad copy that draws the click. The advertiser writes the sales page that attempts to convince the customer to buy (or subscribe, or donate or whatever).

Unless the AdSense ads were the only method of exiting the publisher's page, the publisher has sucessfully done his/her job and deserves whatever fee that click would normally pay. The responsibility for closing the deal lies squarely on the shoulders of the advertiser.

When a visitor arrives at a sales page that I wrote by clicking on an ad that I wrote, it would be completely unfair of me as an advertiser to blame low conversion rates on the publisher. My job at that point is to evaluate the ad copy and the sales page and find the problem... then fix it.

Smart pricing has existed all along... in the form of intelligent bidding.

Only the advertiser is in a postion to know how much a click is worth, not Google or anyone else (especially a seriously flawed algorithm).

2:23 pm on May 6, 2005 (gmt 0)

10+ Year Member



Only the advertiser is in a postion to know how much a click is worth, not Google or anyone else (especially a seriously flawed algorithm).

Yes. And I warmly welcome the idea of advertisers filtering the content network.
In that case, I hope the Google will get off of the discriminatory policy and start equally rewarding clicks among accepted pages/sites.