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Good Thing we have anonymous forums like this, where we can discuss items such as this without fear of reprisal.
Im tring to find out two things.
What is the industry average CTR for adsense. What percentage of the revenue do you get per click. (ie. if a keyword pays google 10 cents a click, what do you get, 1 cent, 5 cents).
With this info, I can figure out if the program is worth it.
However ... there are ways to answer your questions without IMHO violating the TOS ... here goes :)
What is the industry average CTR for adsense.
My suggestion is to read all of the threads on this board regarding Adsense to get a real feel before you try.
What percentage of the revenue do you get per click. (ie. if a keyword pays google 10 cents a click, what do you get, 1 cent, 5 cents).
You can test this quite easily ... add your code to several pages ... watch your stats very closely, particularly early in the morning ... then do the math :) but your 2nd guess is a lot closer than your first ;)
Hope this helps,
The whole thing won't take more than ten minutes of your time, and you can reverse it even more quickly if you don't like what you're getting.
Seeing there is no "joining fee", and the set up effort is absoultely minimal, i agree with others here that Im not sure why people need to know payout percentages etc, and that the best way to find out revenue is to try it!
Percentage of click revenue will tell you absoultely nothing about your potential revenue anyway. Far more important is what advertisers are bidding for ads in your content area, how well google's algo targets your pages and the nature and surfing behaviour of your visitors These three things alone make percentage pay out almost superfluous.
AdWords do not disclose their average bid price, but it appears to be generally assumed to be roughly the same.
Take off that a figure of your choosing for Google profit, and you have the average AdSense payout.
Depending on the neck of the wood that your web site is operating in, you will be either above or blow the average
As other posters have said, try it and see!