Welcome to WebmasterWorld Guest from 22.214.171.124
My friend JaxomLOTUS introduced me to AdSense, and today I was approved and put the banner on my site.
I must say that I am unbelievably diappointed. I know I'm not allowed to share information, but I will be vague in the hopes of not violating the TOS. Two odd things.
#1. I'm receiving a very curiously low impression. I haven't put the banner on all my pages yet (takes time to replace the entire site..) but I'd say 90-95% of the site has it now.. and my normal stats is about 8x higher.
#2. I have receied ZERO CLICK THROUGHS. This is odd, to me.. and very disappointing. My old agency, FastClick, had a lot of CPM ads which gave me everyday revenue..
PLEASE share your comments and encouragement. I will leave the Google ad up for a bit longer.. if it still yields no click throughs, I will glady switch back to my old ad agency, for obvious reasons.
I'm disappointed.. I was really hoping to make a lot more through Google..
I have noticed that Google has been posting an abundance of PSA's on my site, and also that some pages have recently been showing ads which might be consistent with the site as a whole, but aren't page-specific. At the same time, on other pages, I have very specific and appropriate ads.
It has been suggested in this forum that Google has had some recent issues with its algorithm. I am not sure if that is at the root of my site's problem, or if it results from a theoretical "bait-and-switch" mechanism I may have triggered by making small changes to a lot of pages. (I don't know that Google automatically checks for "bait-and-switch", but at the same time I can't imagine that they don't have some automated method of assuring that publishers don't radically change site content once page-specific ads have been placed.)
A long way of saying, perhaps it is taking a bit longer than usual for Google to place site- and page-specific ads on your site, resulting in more "invisible" PSA impressions and fewer click-throughs. (But as long as the site doesn't load, Google can't spider it, and nobody can see the ads to click them.)
p.s. Welcome to Webmasterworld :)
Thanks for the advice (The site is down again lol.. I think my host is having some problems; rare).
That's interesting that you mention the colour schemes, because I purposely tried to make it blend in.. kind of ironic how that worked out for me :)
I will give it 1 more day, and then make my decision then. If I don't see an improvement tomorrow from what I saw today, then I will cancel it..
I would suggest this: Instead of cancelling after 1 day, I would play around with colour schemes and placement first. I've been with Adsense for over 70 days now and it is well worth it if you can get it right. Played around with both colour and placement and you would not believe what kind of difference it can make! We're talking about CTR that dropped on average 5% after the first change (obviously I changed it back quick!). You definately don't want to make your ad colour scheme butt ugly! But...you don't want it to blend in so well that noone sees it. Try another colour that compliments your blue colour (like green)...make it contrast a little. Pull those visitors eyes towards it! :)
When you first install it on your site you'll get all kinds of PSA ads while it starts to target ads to the content. Give it some time before you start to see true average revenue numbers.
Then make a decision.
Now, 49 days later, after experimenting with ad placement and colours, plus the improved targetting of the ads, I get an effective CPM (revenue per 1000 ads shown) that is on average 5 times that of the first few days.
As the site has grown as well, total revenue per day is now 10 times what it was in the first few days - worth waiting for.
Pro: Probably get more targeted ads.
Cons: I get a fair bit of my traffic from the forum, and thus would be missing out on a lot of possible click through's...
I'm going to add the banner to more of my site today. (Some are still using FastClick's.)
*A side note, my CTR is a tiny bit better than yesterday's, so far, but they CPC is horrendous! Hehe.. I'll keep you posted.
Remember AdSense works VERY well for many others, and is well worth a few days investment. Also, the stats are not really real-time, and clicks don't always show up the same time as impressions. The two numbers can move independantly of one another.
Also, in my opinion, targeting has some problems right now (since sept 16th maybe) if you have a site that has much more targeting needed than just the index page.
From experience I can tell you tweaking how the ads look, the format, and where on the page they appear can much more than double your CTR and CPM. A lot of experimenting is required to get the right mix.