Forum Moderators: martinibuster
The only big change is the hot weather in Austria and Germany.
Any experiences with CTR change by weather conditions?
It could lower or raise the ammount of hits you get. When it's hot out people might be outside instead of infront of their computers. Or they might be inside if it's REALLY hot.
But why would hotter weather make people not want to click on your links?
If it's hot outside a lot of people will prefer to be outside instead of sitting in front of their computer, while the real computer geeks prefer to be in front of their computer ;).
I think the ones who prefer to be outside are more likely to click on an AdSense link because they are less likely to know it's an advertisement. So if you receive less traffic chances are that your CTR drops.
2. Very hot weather raises CTR.
3. Very very hot weather completely kills CTR.
this is of course all hypothetical.
Hot weather makes people play outside, ergo they are not inside clicking away.
Very hot weather moves them inside for the A/C. They suddenly have nothing better to do, but to start clicking away.
Very very hot weather, they get a black out or brown out, a la California... ;-)
Hot weather makes people play outside, ergo they are not inside clicking away.
You guys are missing the point.
Like I said, the weather might affect the amount of HITS you get, but just because you get less hits doesn't mean your CTR goes down.
It's hot outside and 100 people go to your site and 10 of them click on your ads.
It's cold outside and 1,000 people go to your site and 100 of them click on your ads.
In both examples you would have a 10% CTR. Your hits are less and your earnings are less but not your CTR.
If the question was "Can hot weather lower your earnings?", the answer would be "Yes, it's possible"
But does hot weather suddenly make people not want to click on links? I highly doubt it unless your ads are about christmas gifts or winter jackets...
The biggest thing that affects my income is if corporate America is at it's desk or not! if it's some national holiday, or a weekend my site traffic nosedives, and so does the income.
I started AdSense in June 2004.
I thought my site becomes stable in October, beacuse the standard deviation of daily income was smaller.
Now I see, that this had to do with the weather.
Last Saturday was here the first very warm weekend.
Only 40% of Wednesday income, what was highes ever.
Like I said, the weather might affect the amount of HITS you get, but just because you get less hits doesn't mean your CTR goes down.
nathan, i understand your point, but i can imagine that weather affects CTR. people's behavior is likely to be different when the weather changes. on a cold day, when there is nothing else to do, people may be more likely to click on some ad that strikes their fancy; on nice days, they still search the internet for answers, but once they get them, off they go.
of course, this sort of thing should be moderated by the incredible reach of the internet. but, if your site is targeted to a particular geographic area, then i would not be surprised if CTR is affected by weather.
i dont have any proof of this, just making what i consider to be a reasonable assumption.
