Forum Moderators: martinibuster
Has anyone ever requested from G a feature where you can restrict advertisers to those from a particular country or other location? Or is there a technique to do this in metadata?
[google.com...]
And definitely take jimbeetle's great advice and see what ads are served to people in different countries.
I think the reason that the CPM goes down is that advertisers are targeting north american readers, so that when people from elsewhere read my page, they get PSAs. That's just a theory.
I haven't been using an alternate ad yet, so I'm going to try one that features other stuff on my site, hopefully to show the reader that I have more worthwhile than just that one page, and establish a repeat customer.
a) The web site targets australian widgets and over 90% of the visitors are australian
b) Widget vendors from other countries (mostly US) are advertising widgets on countries where the widgets are incompatible
c) THEREFORE - All US widget ads on the site will never results is US widget sales except maybe to the 8% non-australian visitors. These out-of-country ads are just wasting his ad space with irrelevant ads and inhibiting his ability to maximize his income.
It's not that the ads are off topic, I took a look at the site and they are contextual all right, they simply don't apply to his visitor base whatsoever.
I see this as reason why Google should have an option for AdSense PUBLISHERS to specify the countries where advertising would be appropriate, just like AdWords advertisers can select where they would like their ads to show.
Write to Google tech support and see if they can help, you never know until you try.
They were nice enough to block those evil CPM ads for me.
I see this as reason why Google should have an option for AdSense PUBLISHERS to specify the countries where advertising would be appropriate, just like AdWords advertisers can select where they would like their ads to show.
That would make sense, although they'd probably prefer to get their geotargeting working better (or to get their advertisers thinking better).
One possible workaround would be to have Australian and non-Australian versions of the site, with AdSense code only on the latter. (Still, if I were in the publisher's shoes, I'd probably grit my teeth and wait for Google to get the geotargeting problem straightened out.)
IMO this is more of a job for the URL filter and/or a hypothetical keyword-based form of negative keyword, which to my mind would be more flexible and of interest to more sites.
First, I don't see how in the heck Google's automation could determine this web site isn't a good candidate for worldwide ads unless the webmaster explicitly says it's not.
Second, this was a very specifically australian oriented web site so IMO, like the original poster, I seriously doubt the international ads get much conversion so what's the purpose of loading up the site with higher paying ads that may never get clicked?
Only one way to find out the truth, block all but Australian ads on the site and see what happens.
I made two practical suggestions, one of which would heve helped you, Bill, stop those purple pill ads without the need for a two-day freak-out. The other is an improvement which has been proposed a number of times and which would be of use to many victims of poor ad targeting. Without knowing what kind of "widgets" we're talking about there's not much else one can do to help.
Maybe the correct conclusion out of all this will be that AdSense just isn't suited for my site as it is now, because there aren't enough geographically relevant ads in their program to generate enough click-inducing ads. My widget isn't a very sexy widget :( . Also, I think I'll have to venture into related topics which are more keyword-friendly, like pre-widget travel or widget accommodation or post-widget entertainment.
Without knowing what kind of "widgets" we're talking about there's not much else one can do to help.
Well, if we assume from Monty's profile that his website is not too dis-similar to his email address then we *do* know what widgets we are talking about.
If I'm correct, then the site I'm looking at has a couple of Aussie ads, and the rest are ebay/sales related stuff. I'm in the UK btw (if you didn't guess that)
