Once Amazing Numbers Now Poor Numbers

Why are my numbers Rising, and Payouts going down

[groupventure]

I run two sites both in the Penny Stock area. The sites are generating more, and more traffic each day, and the number of click throughs are improving as well. The problem is the value per click has gone to just about nothing. Is this a common trend, does google take away as your numbers improve?

Just wondering

[hunderdown]

Google keeps track of conversions, among other things, and adjust what the advertisers pay through what they call "smart pricing." But it takes a little while to kick in--they need some history. So you could have started out with $1 clicks, of which Google kept 25 cents and gave you 75, but you are now getting only 10-cent clicks, of which Google keeps 2 or 3 cents and gives you 7 or 8. The advertiser pays less, and you and Google make less.

Also possible that advertisers are pulling out of content sites, or that there are more penny stock sites using AdSense, and the ads are getting spread thin.

AND it's also possible that as you add traffic that the new, added traffic is different from your old traffic--people who are just as likely to click the ads but less likely to convert for the advertisers.