Forum Moderators: martinibuster
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I've been with Adsense since 2003 and it's always been good. But now I loose money everyday. I know some sites are still making money and I know my sites need improvement for sure.
But I'm getting really tired of tweaking and bending over backwards to just see my earnings drop constantly...regardless of what I do...
Anyone has info on how to keep making money off adsense regardless of their new criterias that let advertisers choose you?
Do advertisers base their choice on:
- Looks, appearance of site?
- Link popularity, traffic?
- Seniority?
- Content?
- Stats?
- How optimized is the page for adsense?
- Does the whole site have to be based around the theme? ( not just isolated html documents within the site )
[edited by: Oimachi2 at 3:34 am (utc) on April 29, 2005]
[edited by: Jenstar at 4:00 am (utc) on April 29, 2005]
[edit reason] Cannot solicit members or URLs [/edit]
My worst performers are short essays that argue against one thing or another, that explain what it's a bad idea for you to buy widgets, and so Google serves ads that tell you where to buy widgets. It's not able to discern that the keyword appears in a sharply negative context.
It's unrealistic to expect human intelligence from an ad-matching algorithm. Still, to Google's credit, its ad matching has been improving steadily.
I used to see ads for ATM equipment and supplies in an article on using ATMs abroad; now I'm seeing ads for currency exchange, which are more relevant to the needs of travelers. Not too many months ago, a page about guest rooms at the German monastery where Martin Luther took his vows was displaying ads for hotels in St. Martin and elsewhere inthe Caribbean; now the ads are about German travel and Martin Luther mugs. I used to see ads for the "Suds Buddy" beer cooler and beer tappers in an article on Munich's Oktoberfest; now the ads are about Oktoberfest tours, Munich hotels, and other travel-related topics.
On the whole, I'd have to say that Google does a remarkable job of matching ads to page content on my site. That isn't true on every site, and it certainly isn't true of every page on every site. But don't give up too quickly if you're perplexed or annoyed: You may find that, over time, Google gets better at understanding of your site's overall theme (assuming that it has one) and of the context in which keywords appear on your individual pages.
It's unrealistic to expect human intelligence from an ad-matching algorithm. Still, to Google's credit, its ad matching has been improving steadily.
I sent the link to the page I spoke about, where the ads are anti-relevant, and said I didn't expect them to fix the problem anytime soon, but explained why it was a problem, and that it needed to be fixed.
I pointed out that by serving these bogus ads, they weren't getting to serve ads that might actually perform. I'm sure they will understand that mine aren't the only pages like this, and that this is a problem that needs to be fixed.
* 8 days in the top 10 highest earnings ever since joining AdSense in mid 2003.
* Record earnings for Tues, Wed, Thur & Friday.
You get the picture.
For example, my site is basically a translation website but I have a free currency converter on it ( it gets about 400 (SERPS) unique visitors per day, is located on it's own htm page, not the index file ).
But often, I visit the currency converter page and I see translation ads....non targeted and non relevant...
I would like to see some forex and investments ads on that page. Could that be on of my problems?
Does the index page dictate what ads will show or is it only the HTML document's content alone?
It's not astronomically high compared to other months, but so far it's the best month I've had. My CTR is about the same (high end of the same), CPM is on the high end of good--I've had higher and I've had much lower.
I can't explain it. I haven't been optimizing any of the sites all that much for the last several months. I've been focusing on a new site (which isn't listed on the search engines yet--way too new). My sites are about a variety of things, some seasonal, and the "good" season is starting to kick in for some of them. That might explain some of it.
Even on my worst month (this February), earnings weren't *that* bad. Impressions and CTR have been consistent. Only CPM changes from month to month. February was bad. March was much better. April is best yet. (April is maybe 5% better than March and maybe 33% better than February.)
I made a change to the placement of one of the ad units in my top performing page based on the advice given in the heat map
Can someone explain the term "heat map"?
I've had AdSense on a couple pages since last September, but really started to concentrate on it towards the end of February. I didn't reach the $100 payment threshold until the beginning of this month, which was exciting. Even better, I came really close to hitting $100 this month alone (did around $35 in March.)
[google.com...]
After reporting a steady increase in revenue over the past few months only a few days ago, my epc has halved in the last 3 days and earnings have halved accordingly. Seeing average $0.045 per click :/
And now it's back to normal. So I stick by my original post, Google is too unpredictable :P
This happened despite 2 of my 8 sites getting tanked in the Google and Yahoo SERPs. There's another vote for diversification! You can survive the roller coaster ride a lot more smoothly if you have many sites in divergent industries. When your eggs are all in the same basket and you drop the basket, well, you know the rest.
