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Bottom ads perform better!

         

shafaki

12:19 pm on Apr 27, 2005 (gmt 0)

10+ Year Member



... on some sites

I always thought that placing ads at the bottom of the page will only reduce my earnings. I thought that no one would do so unless he wants his visitors to be more happy with his site and is putting the ads just as an extra thing in the site.

I was astonished to read recently that AdSense ads placed at the bottom of the page can perform better for some type of pages. I came accross this when reading Google's updated AdSense tips:

www.google.com/adsense/tips

So, I said why not give it a try. Although I was scared at first and was afraid that it will decrease my earnings, but I cathered my courage and set out to try. Amazinlgy, my earnings more than doubles right after doing so! It is really amazing.

I would like to mention though that this worked for me because most of my pages are articles which people would read and then can click at the ad link after they reach the end of the article (as the Google tips suggest). Alos, I think that my pages looke nicer now with ads removed from the top (they were right below the article Title) which means the pages are more welcoming to visitors, which also will help somewhat in increasing the earnings.

I'm writing this to tell you about this discovery, and the updated Google tips for AdSense because it would never have accured to me before that placing ads at the bottom would in fact increase the earnings, and that much!

Sure some of you might already know this fact, but I believe the majority do not.

Anyone else noticed this and finds ads at the bottom perform better? What type of pages are you using?

Pedent

12:56 pm on Apr 27, 2005 (gmt 0)

10+ Year Member



I too have longish articles, and have been pleasantly surprised by how well a 468x60 banner performs as a footer. The figures are nowhere near as high as for a box embedded in the second paragraph, but I don't think running both is excessive, particularly as visitors only see one of them at a time.