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But if you look closely, the lowest amount in google adwords you can bid is 0.03 cents. This means they pay you around 30% of what they get from advertisers.
Some day, I expect to check my stats only to find that I'm actually paying Google for clicks, that instead of going up, my numbers are going down. At the end of the month, Google will bill me for the ads I served, for use of their code.
It certainly seems to be going in that direction. First, you get paid OK money until Google decides that your site is too popular. Then you start earning less per click. Eventually, you will earn nothing, and then Google will charge you. It's call corpothink. They think everything belongs to them, including YOU.
When smart pricing kicks in, Google's percentage should stay the same. Of course, you may not believe that.
FWIW, you can actually get an EPC of 0 cents, if you have a page/channel that is only showing PSAs.
Just a note. Lowest bid in Adwords is 5 cents
When advertisers choose 5 cents, that is the maximum amount they are willing to pay for a click. I have a campaign were I chose .05 and there are times that I get charged less than .05
I should further clarify what I wrote. 5 cents is the lowest amount you can bid on, but is is stated as the maximum amount your willing to pay per click.
[edited by: novice at 4:36 pm (utc) on April 26, 2005]
I was trying to get those 2 cents ads and did not succeded in even showing my ads (as Adwords advertiser) on my Adsense pages
(so - the same keywords and so on) cheaper than
So now I really dont know how much we get paid from G
Fearlessrick, FWIW, I've got a small but very mixed site, and I have learned one thing. Pages/channels that I know have good, targeted traffic and content get much better EPC than pages that I know get poorly targeted traffic. Same ads, similar CTR, but the "good" pages get 5 times the EPC, or better. So experience tells me that what's on a site can have big impact. It's not some grab by Google.
You may not be able to observe such an effect if you have a more homogenous and better designed site than I do. My site's been online for several years, is half-heartedly SEO'd, and so shows me very different things and different behaviors by visitors in different areas.
Find out WHY. If you aren't getting PSAs, why might your traffic not convert well? Is the page content only a half-good match to the ads that are appearing? Ask questions, make changes.
Easy to say and hard to do, I know.
[Added]After reading a post of yours in another thread, I wonder if you've been affected by an advertiser or advertisers moving in and out of displaying ads in the "content network." Those are big swings....
I will give you this. I did some research into using the ad filter and have of the ads I filtered earlier today, I've put most of them back on line. It makes sense to me that you kill yourself if you pull the ads that show up the most. That might account for today's problems, but not for the performace - or lack thereof - over the past week or so.
I've been through this before. Add new pages - earnings go up, then they go down. But why should they go down to levels below what they were before I added those new pages? It's like doing extra work for nothing.
In other words, in a rational world, if you have 100 pages and make 100 bucks, adding 50 new similar pages should result in 50 more bucks. In the bizzaro world that is adsense, you have 100 pages making 100 bucks, you add 50 pages, make an extra 100 for 4 days, then after a week or so, your 150 pages is not even making the original 100 you were making before.
That's my experience and I'd LOVE some kind of clue to why that happens over and over again.
--- going back to just being depressed...
One thing I DO notice is that if I leave new pages up for a while--a few months or so--they can start to improve. Perhaps they attract links, visitors from search engines, etc., and are seen by the algorithm as more valuable.
I suspect that new pages get discounted compared to older, similar pages. And there may be a dilution effect. If you've got visitors coming to 10 pages on a given topic, and you add 10 more, without somehow doubling your traffic, then their clicks will just get spread out.
Let me just say this: If you had a business and you expanded, you would be alarmed if your revenue DECREASED overall. That's why I am depressed/upset/alarmed/annoyed (take your pick).
And that's why I think publishers are really at risk here. Nobody is offering any concrete answers to why trends that do not normally occur in business, DO OCCUR in the adsense world. In the real world, in a real business situation, I probably could put my finger on what happened and provide some kind of solution. But here, we have no idea, so can only guess at solutions and they may or may not be correct. In fact, what we do may actually exacerbate the problem.