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How low can you get?

Lowest EPC you ever got

     
8:32 am on Apr 26, 2005 (gmt 0)

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Yesterday I got a click on one of my celebrity fan site. I got 0.01 cent for it. Its really brutal.

But if you look closely, the lowest amount in google adwords you can bid is 0.03 cents. This means they pay you around 30% of what they get from advertisers.

11:59 am on Apr 26, 2005 (gmt 0)

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I know I got less than .03 a couple of times that I actually noticed. I think in the future that we'll got nothing, as Google decides to keep ALL the money.

Some day, I expect to check my stats only to find that I'm actually paying Google for clicks, that instead of going up, my numbers are going down. At the end of the month, Google will bill me for the ads I served, for use of their code.

It certainly seems to be going in that direction. First, you get paid OK money until Google decides that your site is too popular. Then you start earning less per click. Eventually, you will earn nothing, and then Google will charge you. It's call corpothink. They think everything belongs to them, including YOU.

hunderdown

3:20 pm on Apr 26, 2005 (gmt 0)

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techgirl--just because the lowest possible bid is 3 cents doesn't mean that the lowest possible payment should be 3 cents. Remember smart pricing? That adjusts what the advertiser pays downward, and so they could have actually paid, say, 1.2 cents.

When smart pricing kicks in, Google's percentage should stay the same. Of course, you may not believe that.

FWIW, you can actually get an EPC of 0 cents, if you have a page/channel that is only showing PSAs.

4:15 pm on Apr 26, 2005 (gmt 0)

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1 cents.

I was lucky - it was not AVERAGE. :)

As an advertiser (I've tried) - I can't force
my ad to become visible on my site
cheaper than 15 cents.

Conclusions - is up to You guys.

4:18 pm on Apr 26, 2005 (gmt 0)

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Just a note. Lowest bid in Adwords is 5 cents
4:32 pm on Apr 26, 2005 (gmt 0)

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Just a note. Lowest bid in Adwords is 5 cents

When advertisers choose 5 cents, that is the maximum amount they are willing to pay for a click. I have a campaign were I chose .05 and there are times that I get charged less than .05

/added/
I should further clarify what I wrote. 5 cents is the lowest amount you can bid on, but is is stated as the maximum amount your willing to pay per click.

[edited by: novice at 4:36 pm (utc) on April 26, 2005]

4:35 pm on Apr 26, 2005 (gmt 0)

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EFV said somewhere 3 days ago that THEORETICALLY possible to get lower price per click
with new smart pricing system.

I was trying to get those 2 cents ads and did not succeded in even showing my ads (as Adwords advertiser) on my Adsense pages
(so - the same keywords and so on) cheaper than
15 cents.

So now I really dont know how much we get paid from G

4:36 pm on Apr 26, 2005 (gmt 0)

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Yes, but you can't bid lower than 5 cents. On some campaigns I get 0.03 discount clicks, but that is very rare

<edit>novice, you are quick editor ;-)</edit>

4:39 pm on Apr 26, 2005 (gmt 0)

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tebrino,

thats right. I was editing my post while you posted yours:)

8:05 pm on Apr 26, 2005 (gmt 0)

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I have to report a new low. 5 clicks = 4 cents. Less than one cent per click.

How's that? Is this progress?

hunderdown

8:43 pm on Apr 26, 2005 (gmt 0)

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Got any PSAs?

Fearlessrick, FWIW, I've got a small but very mixed site, and I have learned one thing. Pages/channels that I know have good, targeted traffic and content get much better EPC than pages that I know get poorly targeted traffic. Same ads, similar CTR, but the "good" pages get 5 times the EPC, or better. So experience tells me that what's on a site can have big impact. It's not some grab by Google.

You may not be able to observe such an effect if you have a more homogenous and better designed site than I do. My site's been online for several years, is half-heartedly SEO'd, and so shows me very different things and different behaviors by visitors in different areas.

Find out WHY. If you aren't getting PSAs, why might your traffic not convert well? Is the page content only a half-good match to the ads that are appearing? Ask questions, make changes.

Easy to say and hard to do, I know.

[Added]After reading a post of yours in another thread, I wonder if you've been affected by an advertiser or advertisers moving in and out of displaying ads in the "content network." Those are big swings....

8:55 pm on Apr 26, 2005 (gmt 0)

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Hunderdown, thanks for the encouragement. My site is probably similar to yours in regards to SEO and my niches. I have one area from which most of the clicks come, but the decline I've been seeing has been going on since the 18th. It really hit alarming on Sunday. Yesterday was marginally better, today, getting worse as the day wears on.

I will give you this. I did some research into using the ad filter and have of the ads I filtered earlier today, I've put most of them back on line. It makes sense to me that you kill yourself if you pull the ads that show up the most. That might account for today's problems, but not for the performace - or lack thereof - over the past week or so.

I've been through this before. Add new pages - earnings go up, then they go down. But why should they go down to levels below what they were before I added those new pages? It's like doing extra work for nothing.

In other words, in a rational world, if you have 100 pages and make 100 bucks, adding 50 new similar pages should result in 50 more bucks. In the bizzaro world that is adsense, you have 100 pages making 100 bucks, you add 50 pages, make an extra 100 for 4 days, then after a week or so, your 150 pages is not even making the original 100 you were making before.

That's my experience and I'd LOVE some kind of clue to why that happens over and over again.

--- going back to just being depressed...

hunderdown

9:00 pm on Apr 26, 2005 (gmt 0)

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I've had the same experience adding new pages. 80% or more don't pan out.

One thing I DO notice is that if I leave new pages up for a while--a few months or so--they can start to improve. Perhaps they attract links, visitors from search engines, etc., and are seen by the algorithm as more valuable.

I suspect that new pages get discounted compared to older, similar pages. And there may be a dilution effect. If you've got visitors coming to 10 pages on a given topic, and you add 10 more, without somehow doubling your traffic, then their clicks will just get spread out.

9:07 pm on Apr 26, 2005 (gmt 0)

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I suppose what you're saying can partially explain it, and I know it's not a linear process, but the swings in clicks, cpm and earnings are a bit of an annoyance.

Let me just say this: If you had a business and you expanded, you would be alarmed if your revenue DECREASED overall. That's why I am depressed/upset/alarmed/annoyed (take your pick).

And that's why I think publishers are really at risk here. Nobody is offering any concrete answers to why trends that do not normally occur in business, DO OCCUR in the adsense world. In the real world, in a real business situation, I probably could put my finger on what happened and provide some kind of solution. But here, we have no idea, so can only guess at solutions and they may or may not be correct. In fact, what we do may actually exacerbate the problem.

9:19 pm on Apr 26, 2005 (gmt 0)

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Hate to follow up my own post with another, but what really frosts me is that if there was something wrong in the system, do you think we'd ever find out?

I seriously doubt it. Big companies are notorious for covering up mistakes.

9:56 pm on Apr 26, 2005 (gmt 0)

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My average EPC is only 4 cents or so.

I get 18,000 impressions and around 175 clicks on a typical day, and only make a bit over 6 dollars.