No matter how you analyze it, CPM model will generate less .......

[asianguy]

money for most publishers who represent 40% to 60% of Google's entire revenue. I cant use CPM for my targetted contents in which i spent hundred of hours maintaining them and spent hundreds of dollars promoting them.

I cant integrate an ad in my page that pays me $2 per 1,000 impressions because its not worth it. I will only make 1/10 of what i already made now. Even this will double, it's still not close to what i am making now.

Publisher will make less and less money, likewise, Google will also make less money from you as a publisher. It's a domino effect.

I just hope that the CPM is an option that you can choose whether you want it or not.

[diamondgrl]

No matter how you analyze it, you are wrong. CPM will generate less only for those people it generates less for.

A lot of people don't use Adsense because CPM generates more for them. It all depends.

[Frequent]

A good example where CPM will often work better is forums. With high traffic and typically a huge return visitor base that doesn't click on ads this could be great for large forum owners.

Freq---

[europeforvisitors]

As I understand it, some premium partners have had CPM deals all along.

[JohnKelly]

By opting to display text-only ads in the control panel, can publishers avoid the CPM model?

[tebrino]

I don't understand why would you avoid CPM ads when you haven't even tried them? All these scary stories are pure speculations and you'll know for sure only after testing them. Until then I think that we should all relax

[jomaxx]

As I understand it, this will only help a forum if that forum is specifically targeted by some advertiser to receive CPM ads. IMO that will will seldom happen. The same factors that make forums bad for CPC publishers (high pageviews, few clicks, users have little interest in viewing ads) make them bad for CPM advertisers.

[ncreegan]

jomaxx is pretty much on with his forums comment, if they are general chit chat places, but most forums have some target. Forums are an awesome place for CPM ads if you sell PRODUCTS. It's all about branding, not getting clicks. The benefits come when the user needs your product and remembers your effective ad, looks you up, and makes the purchase.

General interest sites, portals, lightly targeted sites -- a la industry news and resources, and targeted forums will see the most benefit from CPM ads.