Advertize Here! Do CPM ads open a new door for publishers.

Send the Prospects to Google Adwords

[ken_b]

We seen a number of posters here, including me, say it would be cool to be able to send prospective ad buyers to Google and let then choose to run ads on our sites.

This new CPM deal looks like it might make that possible.

The advertizer could choose our sites via the Adwords program and G could handle the accounting. Yeah G would take a pretty big bite of of the money, but it would be a lot less hassle for smaller publishers.

I'm wondering how Google would look on this idea.

[elsewhen]

google might frown on this, because an advertiser and publisher who already have a relationship of some sort, may share expense/earnings info with eachother; then they would be able to accurately calculate the top-secret percentage that google keeps.

[Jenstar]

From the terms:

Communications Solely With Google. You agree to direct to Google, and not to any advertiser, any communication regarding any Ad(s) or Link(s) displayed in connection with Your Site(s).

This could also be interpreted to cover contacting advertisers whose ads you want to appear on your site. Because by contacting them, the advertiser could decide to broker an advertising deal with you directly, leaving Google (as the middle man) out of the earnings picture, even though that is how you knew about the advertiser.

[ken_b]

Jenstar; I'm talking about advertizers that contact a publisher first and directly.

If someone contacted me, I could just send them to G to sign up with adwords and use site targeting (or whatever it's called) to get their ads on my site.